{"id":12995,"date":"2021-11-26T07:00:42","date_gmt":"2021-11-26T05:00:42","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=12995"},"modified":"2025-07-25T13:23:51","modified_gmt":"2025-07-25T11:23:51","slug":"why-the-humble-hashtag-is-a-must-have-part-of-your-experiential-marketing-strategy","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-the-humble-hashtag-is-a-must-have-part-of-your-experiential-marketing-strategy\/","title":{"rendered":"Why The Humble Hashtag Is A Must-Have Part Of Your Experiential Marketing Strategy"},"content":{"rendered":"
\"DSM<\/div><\/div>

The most popular communication symbol of the 21st century, the hashtag, holds some very real power as a mechanism in engaging with consumers. Frequently, it’s an afterthought, utilised as an addition after the planning stage of a campaign is done and dusted. So how should you engrain the symbol into your experiential marketing strategy \u2013 and, more importantly, why should you?<\/p>\n

What Is A Hashtag?<\/strong><\/h2>\n

A hashtag is a label which is used on social media sites that makes it simpler to discover posts or information with a theme or includes particular content<\/a>. It is created by incorporating the symbol \u201c#\u201d in front of a word or words with no spaces.<\/p>\n

Hashtags perform a very important purpose. In today\u2019s universe of social media, users are able to quickly get bogged down by information overload. Utilising hashtags makes it simpler to cut through digital clutter focus only on the information we really want. Hashtags are usually used on social media sites such as Twitter, Instagram, YouTube and Pinterest.<\/p>\n

Why Are Hashtags So Important?<\/strong><\/h2>\n

In spite of many jokes and humorous sketches about the overuse of hashtags, when used correctly, they really are a fundamental part of digital marketing<\/a>. You are able to follow and engage with particular hashtags in order to remain updated on a current topic\/trend, you are able to create your own hashtag to market a new product or service, search a hashtag to cut through the digital clutter and then find what you\u2019re searching for, and a whole lot more.<\/p>\n

What Hashtag Basics Do You Need To Know?<\/strong><\/h2>\n
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  • They always begin with # but they won\u2019t work if you utilise spaces, punctuation or symbols.<\/li>\n
  • Ensure your social media accounts are public. Otherwise, the hashtagged content which you write won\u2019t be viewed by any non-followers.<\/li>\n
  • Don\u2019t string too many words together. The best hashtags tend to be quite short and easy to remember.<\/li>\n
  • Make use of relevant and particular hashtags. If it is too vague, it will be difficult to find and it won\u2019t likely be used by other social media users.<\/li>\n<\/ul>\n

    Limit the number of hashtags you use. More isn\u2019t always better. It actually looks spammy<\/p>\n<\/div><\/div>