{"id":12765,"date":"2021-10-28T07:00:06","date_gmt":"2021-10-28T05:00:06","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=12765"},"modified":"2025-07-25T13:27:19","modified_gmt":"2025-07-25T11:27:19","slug":"why-do-we-need-public-relations","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-do-we-need-public-relations\/","title":{"rendered":"Why Do We Need Public Relations?"},"content":{"rendered":"
\"DSM<\/div><\/div>

The function of public relations is to help to manage a business\u2019 reputation. How? Let\u2019s have an idea about it. Trusted media connections are prerequisite reputation management. For an instance in your business journey, you will confront terrible situations such as advertising gone wrong or unhappy customers hitting out on social media about how bad that feel your product is. In times like these, media connections can assist you to repair the damage through a straightforward press release. The role of public relations is to provide businesses the opportunity to build such connections.<\/p>\n

What Is Public Relations?<\/strong><\/h2>\n

PR is short for “public relations”. The functions of public relations are the strategic communication from an organisation to the public in order to maintain or cultivate public image and\/or react to public discourse.<\/p>\n

There\u2019s an age-old saying: \u201cAdvertising is what you pay for and publicity is what you pray for.\u201d The role of public relations isn\u2019t an easy to define. In fact, a number of years ago, the Public Relations Society of America (PRSA) accepted a few thousand suggestions before finally agreeing on one:<\/p>\n

What Is Public Relations? Official Definition from PRSASo how can an organisation take its beneficial relationship to the public and turn it around into good press? Are you really \u201cpraying\u201d for something, such as the old saying goes, if you\u2019re using a strategic process in order to get results? If PR is a bridge for that relationship, then public relations professionals are the bridge builders.<\/p>\n

What Is Public Relations Management?\u201d<\/strong><\/h2>\n

PR management is seen as relationship management. An organisation\u2019s survival depends on these PR relationships.<\/p>\n

There\u2019s a body of relationship management theory and scholarship, centred around the work of John Ledingham and Stephen Bruning, arguing for public relations to be understood as PR relationship management<\/a>.<\/p>\n

Marketing understands that organisations depend on relationships with customers. No customers, no business. But PR also consider non-market groups such as regulators, politicians, activists, investors, trades unions and employees (collectively, citizens).<\/p>\n

What Are The Functions Of Public Relations?<\/strong><\/h2>\n

The PR department supervises \u2013 as well as assesses – public attitudes in addition to maintaining mutual relations and awareness between an organisation and its public. The role of PR is to improves channels of communication and to establish new ways of setting up a two-way stream of information as well as understanding.<\/p>\n<\/div><\/div>