{"id":1270,"date":"2018-10-18T07:45:53","date_gmt":"2018-10-18T07:45:53","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=1270"},"modified":"2022-09-05T19:23:53","modified_gmt":"2022-09-05T17:23:53","slug":"what-does-seo-specialist-do","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/seo-blog\/what-does-seo-specialist-do\/","title":{"rendered":"What does an SEO Specialist do?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"620\" height=\"413\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/10\/shutterstock_517228426-e1539848630588.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital school of marketing - SEO specialist\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/10\/shutterstock_517228426-e1539848630588.jpg 620w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/10\/shutterstock_517228426-e1539848630588-600x400.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/10\/shutterstock_517228426-e1539848630588-300x200.jpg 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>In our recent article entitled <em><a href=\"https:\/\/digitalschoolofmarketing.co.za\/what-does-seo-mean-in-marketing\/\">What does \u2018SEO\u2019 mean in marketing<\/a>?<\/em> we said that Search Engine Optimisation (SEO) is about making the process of search easier for Internet users so that they can find what they are looking for easily. So a simple job description for an SEO expert would be that he or she would do SEO? Actually it\u2019s a bit more involved in this. Take a look.<\/p>\n<h2>Duties of a SEO specialist<\/h2>\n<h2><strong>Make your website search friendly<\/strong><\/h2>\n<p>For your website to be considered as SEO friendly, Google\u2019s bots need to find it easy to search your site and find what it is that you want them to find. This means that an <a href=\"https:\/\/woww.co.za\/wordpress-seo-services\/\" target=\"_blank\" rel=\"noopener\">SEO specialist<\/a> will be responsible for on-page optimisation. This process includes, for example:<\/p>\n<ul>\n<li>Providing the appropriate meta tags, headers and alt tag for your website that contain the keywords that you\u2019ve researched for your website. (<a href=\"https:\/\/digitalschoolofmarketing.co.za\/top-tools-social-media-marketing\/\">Read our article<\/a> to learn more about Google Trends which will help you put together your keyword strategy.)<\/li>\n<li>Linking the internal pages of your site.<\/li>\n<li>Working with the website developer to increase site speed. (Yes, this is a big issue when it comes to optimising your website to make it friendlier for search engines and so contribute positively to your digital marketing strategy. This is because the slower your site is the less popular it will be with users and fewer people will visit it. Google will see it declining in popularity and will consequently rank it lower.)<\/li>\n<\/ul>\n<h2><strong>Foster a link-building strategy<\/strong><\/h2>\n<p>In the early days of Search Engine Optimisation, your website could rank highly if you just built a plethora of links between your site and other external sites. It didn\u2019t matter if your site\u2019s content was related to the site that you linked to. All that mattered was that the linked existed. Thus, a lot of fly-by-night businesses popped up which boasted that you could buy a large number of links from them and they would help to facilitate this.<\/p>\n<p>Building links is still integral to your SEO and marketing strategy, however, Google looks very carefully as whether or not your site is related to the one that you are linking to. It also takes into account how the site that you are linking to ranks in terms of authority. If it feel that your two sites aren\u2019t related, it will heavily penalise you and send you to the back pages of search engine results.<\/p>\n<h2><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1271 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/10\/shutterstock_189811238-600x414.jpg\" alt=\"Digital school of marketing\" width=\"600\" height=\"414\" \/><\/strong><\/h2>\n<h2><strong>Harness the power of social media<\/strong><\/h2>\n<p>The SEO expert will work closely with the social media manager in a business because social media has a huge impact on a company\u2019s SEO marketing and digital marketing activities. A company\u2019s activities on social media generate social signals which search engines pick up on. These could be a like or share on Facebook, a like or Retweet on Twitter or a like on Instagram. It shows that the content and, by default,\u00a0 you brand are popular among users. Thus, they will rank your website higher as it sees that you are popular with users.<\/p>\n<p>Another huge benefit of social media for your company\u2019s SEO efforts is that the reviews that your followers leave on social media reflect in Google\u2019s search engine results. So when people search for who you are on Google, your reviews will be front and centre on the first page.<\/p>\n<h2><strong>Keep up to date with trends<\/strong><\/h2>\n<p>SEO specialists need to constantly be researching the new trends in SEO, learning from others\u2019 best practices and tweaking their own SEO strategy where necessary. As the Internet is changing so quickly, and often, it\u2019s vitally important for SEO specialists to keep up to date with everything new and not wait to be told. If they do this, chances are very good that they will be left by the wayside.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Want to become an SEO expert yourself and help companies be visible on the World Wide Web? The Digital School of Marketing\u2019s <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/seo-and-web-analytics-course\/\">SEO and Web Analytics Course<\/a> is the best digital marketing course for you to achieve your ambitions! As the only digital marketing college, whose digital marketing certifications, to be registered with the MICT SETA, with us you are guaranteed to be the best SEO specialist out there!<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/seo-and-web-analytics-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-758 size-us_768_0\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer03-768x123.jpg\" alt=\"DSM Digital School of Marketing SEO and Web Analytics course registration\" width=\"768\" height=\"123\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span 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style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[264],"tags":[17,84,25,54,41,148,49,82,149,23,83,85],"class_list":["post-1270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-blog","tag-digital-marketing","tag-digital-marketing-certification","tag-digital-marketing-course","tag-digital-marketing-strategy","tag-digital-school-of-marketing","tag-link-building-strategy","tag-marketing","tag-search-engine-optimisation","tag-search-friendly","tag-seo","tag-seo-and-web-analytics-course","tag-seo-specialist"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/1270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=1270"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/1270\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/1272"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=1270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=1270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=1270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}