{"id":12655,"date":"2021-10-08T07:00:46","date_gmt":"2021-10-08T05:00:46","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=12655"},"modified":"2025-07-25T13:26:19","modified_gmt":"2025-07-25T11:26:19","slug":"why-influencer-marketing-is-a-tangible-driver-of-brand-performance","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-influencer-marketing-is-a-tangible-driver-of-brand-performance\/","title":{"rendered":"Why Influencer Marketing Is A Tangible Driver Of Brand Performance?"},"content":{"rendered":"
\"DSM<\/div><\/div>

Influencer marketing has taken the world by storm. It isn\u2019t difficult to see why. Unless it\u2019s not your style, chances are good that you have at least one social media account. Do you know that an average social media user spends around 2 hours, 25 minutes per day on social media? One can only imagine these numbers increasing with our growing love for social media. Speaking from a marketing perspective, this shows that we\u2019re definitely under \u201cinfluence\u201d, and opportunities to promote business or products are limitless.<\/p>\n

This is where influencers come in \u2013 and they are literally everywhere! An influencer in this context is a person who wields their power over their target audience using their online platforms. However, influencers are not just marketing tools. They are valuable partners who come equipped with the perfect marketing mix \u2013 persuasion as well as storytelling \u2013 to work on a strategy which best suits your business, for optimised results. With concrete evidence of their effect on public opinion, it\u2019s very easy to see why influencer marketing is red-hot and in demand, now, more than ever.<\/p>\n

Brands Remain Looking For New Ways To Stand Out <\/strong><\/h2>\n

In the busy space of social media, brands are also looking and engage with their target audience in a far more meaningful way. Enter influencer partnerships, which is a tactic that fills this need through connecting brands directly to their customers as well as wrapping traditional messaging in an authentic package.<\/p>\n

What is the most common use case for influencer campaigns? These are efforts that are centred on driving awareness or audience engagement. Done properly, influencer campaigns can make lasting impacts on consumer<\/a> behaviour. This is particularly true on platforms with high influencer visibility such as Instagram, where 87% of users report that influencers have encouraged them to make a purchase.<\/p>\n

If you make the decision that influencer marketing is the correct fit for your brand, you need to first determine which action items will guide you on the road to success. A number of different social networks offer a number of tools which will help you along the way, however extra preparation can assist you get the most out of this mutually beneficial relationship.<\/p>\n<\/div><\/div>