{"id":1263,"date":"2018-10-17T09:23:13","date_gmt":"2018-10-17T09:23:13","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=1263"},"modified":"2022-09-05T19:23:53","modified_gmt":"2022-09-05T17:23:53","slug":"what-does-seo-mean-in-marketing","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/seo-blog\/what-does-seo-mean-in-marketing\/","title":{"rendered":"What does \u2018SEO\u2019 mean in Marketing?"},"content":{"rendered":"
\"Seo<\/div><\/div>

The Internet continues to explode every single day and it has revolutionised the way that many marketing processes take place. For example, Google has coined the term \u2018Zero Moment of Truth\u2019 (ZMOT) to describe how the Internet has reshaped the manner in which customers make buying decisions. (To learn more about ZMOT, read our article entitled How you can use the Zero Moment of Truth to Benefit your Social Media Marketing<\/em><\/a>.) So if the Internet is the way people shop then SEO \u2013 or Search Engine Optimisation \u2013 is the way in which Google makes it easier to find what to shop for.<\/p>\n

What does the term \u2018SEO\u2019 mean?<\/h2>\n

As we indicated in the introductory paragraph to this article, \u2018SEO\u2019 stands for Search Engine Optimisation. What this means is that SEO is responsible for making it easier for Internet \u2018surfers\u2019 to find what they are looking for and increase you visibility in the digital marketing space.<\/p>\n

How can SEO assist marketers?<\/strong><\/h2>\n

Marketers can harness the power of Search Engine Optimisation to put their websites under the noses of the people who are searching for their products. Here\u2019s a case study of how marketers can use the SEO process to up their website\u2019s visibility.<\/p>\n

Jane has received a lot of queries from friends of her parents to housesit their homes and to take care of their animals while they go away. She\u2019s realised that there is a great need for housesitters so she\u2019s decided to set up a website to advertise her services and, hopefully, generate a lot of business for her.<\/p>\n

As a graduate of the Digital School of Marketing\u2019s SEO and Web Analytics Course<\/a>, she knows that the foundation of every good website and digital marketing strategy is SEO as well as choosing the right keywords so that when her potential customers search for housesitters they find her website. This means that, before putting anything together, Jane has to do keyword research.<\/p>\n

She was taught that the best way to find out what people are searching for in relation to her services is to pop onto Google Trends and perform a search for housesitters, set the filter to South Africa, and to see what queries searchers are typing into Google that are related to her business offerings. Jane will then build these keywords into the copy on her website so that when a search query is made her website is on the first page of Google\u2019s search rankings. (For more information about Google Trends and other tools to help you in your social media marketing efforts, read our article entitled 3 of the Top Tools to Use in your Social Media Marketing<\/em><\/a>.)<\/p>\n<\/div><\/div>