{"id":12569,"date":"2021-09-27T07:00:58","date_gmt":"2021-09-27T05:00:58","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=12569"},"modified":"2022-09-05T19:25:09","modified_gmt":"2022-09-05T17:25:09","slug":"why-your-mobile-marketing-has-to-go-global","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-your-mobile-marketing-has-to-go-global\/","title":{"rendered":"Why Your Mobile Marketing Has To Go Global? Learn more."},"content":{"rendered":"
\"DSM<\/div><\/div>

Your brand is global, whether you know it or not. Through the explosion of mobile devices and the apps which are on them, people around the globe have on-demand access to your brand. Whatever industry you are in, mobile marketing gives you the opportunity for you to reach your target audience quickly as well as effectively. And this is why you need to make sure that your marketing programme incorporates localised tactics into its wider global marketing strategy.<\/p>\n

In four years\u2019 time, 73% of the LATAM population will own a mobile device. However globally, mobile devices are much more plentiful. There are a projected 5.2 billion smartphone users all over the world. And mobile ad spending reveals the potential audiences that can see your brand\u2019s message in the palms of their hands.<\/p>\n

In accordance with a 2020 report from GSMA on the mobile economy in Latin America, mobile advertising spend is estimated to top $10.5 billion (approximately R 154 billion) by 2023. Mobile advertising will make up more than 75% of all digital advertising spend in coming years. Worldwide, brands are projected to spend $405 billion (around R5 trillion) by 2023, which will be 78% of the total digital ad spend.<\/p>\n

Having your mobile advertising strategy optimised now is essential for future success. Whether it is incentive-based campaigns<\/a> which are emerging in Latin America or pre-roll video ads, different markets have different tactics which have proven to be effective.<\/p>\n

How To Optimise Your Marketing Strategy For Mobile<\/strong><\/h2>\n

Responsive, Responsive, Responsive<\/em><\/strong><\/h3>\n

A responsive design is vital for your marketing campaigns to succeed. Remember that you not only need to adapt your webpage, but also the remainder of your promotional materials.<\/p>\n

Improve Your Website\u2019s Navigation<\/em><\/strong><\/h3>\n

If you wish to enhance your conversion<\/a> rates, your users\u2019 experience on your website is vital. In this sense, we would recommend prioritising navigation. Details as straightforward as including a smooth and simple to navigate menu and page footer are the difference between a cheerfully purchasing customer or an angry user who leaves your website halfway through. Your call-to-action buttons and links must also, obviously, be wholly compatible with mobile devices.<\/p>\n<\/div><\/div>