{"id":12523,"date":"2021-09-20T07:00:49","date_gmt":"2021-09-20T05:00:49","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=12523"},"modified":"2022-09-05T19:25:08","modified_gmt":"2022-09-05T17:25:08","slug":"is-email-marketing-effective","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/is-email-marketing-effective\/","title":{"rendered":"Is Email Marketing Effective?"},"content":{"rendered":"
\"DSM<\/div><\/div>

The main thing to running a successful business is enticing customers as well as clients to do business with you. So whether you\u2019re just scrambling to lure customers back during a global pandemic or growing your markets during \u2018normal\u2019 business times, the question is: How do you do that? What are the absolute very best ways to get customers to come to your store, website, restaurant or office?<\/p>\n

We all know that the answer: it\u2019s marketing. However, marketing is not a straightforward process. There are various practices, tactics as well as strategies which are part of an overall marketing plan. These are evolving constantly. It can make putting together a marketing plan for your small business quite overwhelming.<\/p>\n

In order to help simplify the process, there is one marketing method which has maintained its claim to fame. Email marketing still promises to offer the highest ROI<\/a> of all marketing channels.<\/p>\n

Email Marketing Strategies Available <\/strong><\/h2>\n

Through email marketing you can choose various communication strategies. These are the following:<\/p>\n

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  • Commercial<\/em>: These email marketing strategies are considered to be the most traditional. They are intended to increase impulsive behaviour when broadcasting promotions or a new product.<\/li>\n
  • Loyalty<\/em>: In order to retain customers, this kind of campaign has the aim of promoting their relationship with the brand or company. The aim is to generate more sales.<\/li>\n
  • Informational<\/em>: These types of email campaigns are intended mainly to inform clients, for instance about future events or to get feedback on a specific service or product.<\/li>\n
  • Location<\/em>: This is a strategy utilised in order to inform individuals about the location of the physical store, so that they can go into it and become customers.<\/li>\n<\/ul>\n

    These strategies associated with relevant content are able to achieve good results for companies. Unlike what happens in social media<\/a>, in email marketing there is a base of subscribers who are already interested in the subjects that are sent by companies. They can choose whether or not to open as well as read the emails.<\/p>\n<\/div><\/div>