{"id":12405,"date":"2021-09-06T07:00:19","date_gmt":"2021-09-06T05:00:19","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=12405"},"modified":"2024-09-14T16:03:53","modified_gmt":"2024-09-14T14:03:53","slug":"how-to-improve-your-talent-for-writing-into-a-lucrative-copywriting-career","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/content-marketing-blog\/how-to-improve-your-talent-for-writing-into-a-lucrative-copywriting-career\/","title":{"rendered":"How To Improve Your Talent For Writing Into A Lucrative Copywriting Career"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"700\" height=\"493\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/09\/DSM_Infographics_How_To_August_6-e1630666503879.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - copywriting\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/09\/DSM_Infographics_How_To_August_6-e1630666503879.jpg 700w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/09\/DSM_Infographics_How_To_August_6-e1630666503879-600x423.jpg 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>While some people may think that being a copywriter is simple, it necessitates that you have the<strong> <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-are-essential-communication-skills-for-digital-marketers\/\">skills<\/a><\/strong> needed to come up with a copy which readers will enjoy reading. Everywhere that you look, you&#8217;ll see the work of a copywriter. Moreover, copywriting is among the most profitable jobs, with freelance copywriters earning up to R3500 per hour if you\u2019re really good.<\/p>\n<p>In order to become a good copywriter, though, you need adequate knowledge of your niche as well as a few more skills to improve your writing. So, whether you&#8217;ve just graduated, or you have some experience in copywriting, it&#8217;s time to find out the essential skills you need to become a successful copywriter.<\/p>\n<h2><strong>The Three Types of Copywriting Jobs<\/strong><\/h2>\n<p>If you would like to harness all that copywriting demand, there are three chief ways to do it:<\/p>\n<ul>\n<li>Function as a staff copywriter at an ad agency,<\/li>\n<li>Be a copywriter for an in-house marketing team, as well as<\/li>\n<li>Become a freelance copywriter.<\/li>\n<\/ul>\n<h3><strong><em>What Is A Staff Copywriter At An Ad Agency?<\/em><\/strong><\/h3>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-is-location-data-advertising-positioning-businesses-to-win\/\"><strong>Advertising<\/strong><\/a> copywriters work very closely with other creative (visual) agency staff in the conception and production of the verbal and messaging elements of advertising campaigns.<\/p>\n<h3><strong><em>What Is A Copywriter For An In-House Marketing Team?<\/em><\/strong><\/h3>\n<p>An \u201cin-house marketing team\u201d (or \u201cinternal marketing team\u201d) is the creative team within a company that creates work for that company. (This is, of course, opposed to a creative team outside of a company that creates work for them. That\u2019d be an external agency, often referred to as an ad agency, marketing agency, etc.)<\/p>\n<h3><strong><em>What Is A Freelance Copywriter?<\/em><\/strong><\/h3>\n<p>A freelance copywriter is someone who pens copy on a contract or project basis for commercial purposes. This may include adverts, websites, digital media or \u2013 alternatively &#8211; blog posts. The copy will have a particular aim such as to persuade or to inform customers.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/267558540?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>What Does A Copywriter Do?<\/strong><\/h2>\n<p>First of all, if you&#8217;re interested in <strong><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/national-diploma-of-copywriting-course\/\">becoming a copywriter<\/a>,<\/strong> it is necessary for you to know what copywriting entails. In short, copywriting is all about putting together promotional material. For instance, copywriters are frequently responsible for the following:<\/p>\n<ul>\n<li>Creating engaging content for email campaigns as well as newsletters.<\/li>\n<li>Writing compelling content for websites and provide landing pages copy.<\/li>\n<li>Putting together engaging blog posts.<\/li>\n<li>Contributing guest posts to a number of different blogs and websites.<\/li>\n<li>Penning copy for social media advertisements.<\/li>\n<li>Planning video scripts for putting together an online course.<\/li>\n<li>Providing accurate product descriptions as well as headlines.<\/li>\n<li>Being responsible for educational materials such as creating presentations and white papers.<\/li>\n<\/ul>\n<p>Their chief goal is to write something which will make the reader engage with the content and then lead them one step closer to taking an action that you want them to. Great writers with outstanding copywriting skills will persuade readers to click, provide their information or purchase. The goal is always the same: get a reader to take action and convert them into a customer.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Do you want to become an expert copywriter then you need to do our <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/national-diploma-of-copywriting-course\/\"><strong>National Diploma in Copywriting<\/strong><\/a>? Follow this <strong><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/national-diploma-of-copywriting-course\/\">link<\/a><\/strong> to find out more.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/national-diploma-of-copywriting-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11369 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Copy-Writing-600x96.jpg\" alt=\"DSM Digital School of Marketing - CopyWriting\" width=\"600\" height=\"96\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Copy-Writing-600x96.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Copy-Writing-300x48.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Copy-Writing-1024x164.jpg 1024w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Copy-Writing-768x123.jpg 768w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Copy-Writing-scaled.jpg 2048w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/fktaMpR8EO0?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":950,"featured_media":12406,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[265],"tags":[],"class_list":["post-12405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/12405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/950"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=12405"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/12405\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/12406"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=12405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=12405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=12405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}