{"id":12195,"date":"2021-08-06T07:00:44","date_gmt":"2021-08-06T05:00:44","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=12195"},"modified":"2022-09-05T19:25:05","modified_gmt":"2022-09-05T17:25:05","slug":"how-to-improve-your-seo-copywriting","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/seo-blog\/how-to-improve-your-seo-copywriting\/","title":{"rendered":"How To Improve Your SEO Copywriting"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"454\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/08\/shutterstock_485262394-e1628147609464.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - SEO copywriting\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/08\/shutterstock_485262394-e1628147609464.jpg 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/08\/shutterstock_485262394-e1628147609464-600x401.jpg 600w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The aim of all website copy is convey a message to a specific target audience. For this aim to be achieved to take place, your content needs to be well-crafted so that it effectively communicates its information. In addition, you need to have a method of getting your website content in front of your preferred visitors. SEO copywriting will permit you to accomplish both of those things as it focuses on creating content which is valuable for readers and is optimised around a target keyword.<\/p>\n<h2><strong>SEO Copywriting Is Not Complicated <\/strong><\/h2>\n<p>Although SEO copywriting may sound complicated, it\u2019s much easier than you think. This is especially if you understand that writing for individuals, and not <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/do-you-know-how-search-engines-actually-work\/\">search engines<\/a>, is the best practice to adopt.<\/p>\n<p>SO, in order to thrive, your online business needs to go beyond just \u2018writing content\u2019.\u201d Your content needs to accomplish two goals:<\/p>\n<ul>\n<li>Solve a particular problem,<\/li>\n<li>Appeal to the end-user (customers, clients, prospects as well as readers,),<\/li>\n<\/ul>\n<p>How do you put together content which meets those goals? How do you put together content which ranks well with Google and is also responsible for persuading people? That\u2019s what SEO copywriting is all about.<\/p>\n<h2><strong>Find the Correct Keywords<\/strong><\/h2>\n<p>An SEO copywriter who needs to identify the keywords for the content piece which they\u2019re writing. Some of these factors will be vital when planning out the strategy for a piece of content:<\/p>\n<ul>\n<li>Text type (blog post, landing page or eBlast)<\/li>\n<li>The purpose of the text (informative, subscribe or transaction)<\/li>\n<li>Audience<\/li>\n<li>Style and\/or tone of voice<\/li>\n<li>Correct <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-are-long-tail-keywords\/\">keywords<\/a> to target<\/li>\n<\/ul>\n<p>Let&#8217;s talk about, perhaps, one of the most critical factors on this list: keywords. Keywords are terms which individuals search for on the internet in order to find information. Effectively targeting the correct keywords while keeping search intent in mind will assist you to get there. You shouldn&#8217;t guess at the correct keywords \u2014 make use of online software to assist with your keyword research.<\/p>\n<p>There are a number of different factors that go into selecting which keywords are the right keywords to target. Some organisations or writers may need to concentrate on high-volume, competitive keywords. However, most SEO writers and businesses should look for mid-to-high volume keywords with low difficulty for targeting, in other words., relatively easy to target, yet have solid search volumes.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/285960991?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Identify And Map Search Intent<\/strong><\/h2>\n<p>Each webpage \u2013 as well as the content that is placed on it &#8211; should be focused on user intent. Your content will be different depending on various stages of the customer journey. With this in mind, your keywords should also vary according to the different intents.<\/p>\n<p>By pinpointing the reason behind a user typing in your target keyword into search engines, you will discover the keyword intent.<\/p>\n<p>There are four kinds of intent searches:<\/p>\n<ol>\n<li>Informational intent: Users would like to find more information on a particular topic, product, or industry. Example: \u201cbest coffee machines\u201d<\/li>\n<li>Navigational intent: Users intend to visit a particular site or page. Example: \u201cNespresso coffee machine types\u201d<\/li>\n<li>Commercial intent: Users consider a purchase and want to investigate their options. Example: \u201ccoffee machines comparison\u201d<\/li>\n<li>Transactional intent: Users aim to purchase a product\/service. Example: \u201cbuy a new Nespresso coffee machine\u201d<\/li>\n<\/ol>\n<p>Your copy should target keywords that closely match the search intent of the user.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>If you would like to become an SEO copywriting expert then you need to do our Copywriting Diploma. Follow this <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/national-diploma-of-copywriting-course\/\">link<\/a> to find out more.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/national-diploma-of-copywriting-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11369 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Copy-Writing-600x96.jpg\" alt=\"DSM Digital School of Marketing - CopyWriting\" width=\"600\" height=\"96\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Copy-Writing-600x96.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Copy-Writing-300x48.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Copy-Writing-1024x164.jpg 1024w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Copy-Writing-768x123.jpg 768w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Copy-Writing-scaled.jpg 2048w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. 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