{"id":1218,"date":"2018-10-09T08:58:01","date_gmt":"2018-10-09T08:58:01","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=1218"},"modified":"2024-09-14T11:28:26","modified_gmt":"2024-09-14T09:28:26","slug":"best-time-to-post-on-social-media","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/best-time-to-post-on-social-media\/","title":{"rendered":"What is the Best Time to Post on Social Media"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"620\" height=\"462\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/10\/shutterstock_496109434-e1539075422231.jpg\" class=\"attachment-full size-full\" alt=\"DSM best time to post on social media\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/10\/shutterstock_496109434-e1539075422231.jpg 620w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/10\/shutterstock_496109434-e1539075422231-600x447.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/10\/shutterstock_496109434-e1539075422231-300x224.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/10\/shutterstock_496109434-e1539075422231-268x200.jpg 268w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"font-weight: 400;\">We all know social media is one of the most powerful marketing channels when it comes to building a brand. Whether you are in the B2C or B2B space, a social media channel like Facebook, Instagram or LinkedIn can really help amplify your brand\u2019s presence. It\u2019s one thing to put a social media marketing strategy together, it\u2019s a whole other ball game to actually create content for social media and to determine what the best time to post on social media is.<\/span><\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-is-covered-in-a-social-media-marketing-course\/\"><span style=\"font-weight: 400;\"><strong>Social media<\/strong><\/span><\/a><span style=\"font-weight: 400;\"> is constantly evolving. As a result, users\u2019 behaviours change with it. One element that doesn\u2019t switch out is that all social platforms move quickly. There is a steady stream of content competing for social media users\u2019 attention. You want to get the most eyes that you can on your content so that you can get the maximum ROI for your social media marketing spend and maximise engagement by knowing the best times to post on social networks.<\/span><\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><\/div><\/div><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"700\" height=\"493\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/i-online_public_relations-c-7-l-2-e1572506539588.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - social media channels\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/i-online_public_relations-c-7-l-2-e1572506539588.jpg 700w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/i-online_public_relations-c-7-l-2-e1572506539588-600x423.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/i-online_public_relations-c-7-l-2-e1572506539588-300x211.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/i-online_public_relations-c-7-l-2-e1572506539588-284x200.jpg 284w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><\/h2>\n<h2><b>WHAT SOCIAL MEDIA CONTENT GETS THE MOST ENGAGEMENT?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Individuals engage with visual content more as opposed to non-visual content:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tweets that have images attached receive 150% more retweets as opposed to tweets without images.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">By the same token, Facebook posts with images see 2.3 times more engagement than those that don\u2019t have images.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Include images into your social media content calendar and ensure that your images are relevant to your post. Make sure that the images that you use are high-quality images, be these stock images or your own images. Whether you use humorous memes, educational infographics, quirky illustrations, or just photographs, get creative. Do experiments with what works best in order to reflect your brand values as well as what resonates with your audience.<\/span><\/p>\n<h2><b>WHEN SHOULD YOU POST ON SOCIAL MEDIA?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The best times to post content on social media channels are the times when your customers as well as followers are online. Yes, there are actual times that work will work best for your specific brand and each social platform will have a particular time that works in the best possible manner for the particular audience. For example, the optimal time to post on Facebook differs from the best time to post on Instagram. In addition, when begin taking into account different time zones, it starts to get tricky. Here are the best times to post on social media:<\/span><\/p>\n<h2><b>BEST DAYS OF THE WEEK TO POST ON SOCIAL MEDIA<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s important to note that all social media channels are different. Posting specific times on one channel doesn\u2019t mean it will work for another.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to recent finding, Mondays, Tuesdays and Wednesdays are some of the worst days to be posting on social media. And if you think about it, it makes sense. Mondays are usually quite hectic and they are jam-packed with catching up on e-mails and internal meetings. Tuesdays and Wednesday aren\u2019t always as \u201chectic\u201d as a Monday, but it\u2019s usually when most external meetings are scheduled.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This leaves little room for social media activities and that is why we\u2019ve found that that there is higher engagement when posting on Thursdays, Fridays, Saturdays and Sundays. In fact, Saturdays and Sundays have 30% higher engagement on average. Posting on Thursdays and Fridays translates into 18% higher engagement and this goes to show that more people feel social closer to the weekend and during the weekend.<\/span><\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><\/div><\/div><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"500\" height=\"349\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/10\/i-distribution_of_content-c-2-l-1-e1539075042980.jpg\" class=\"attachment-full size-full\" alt=\"DSM best time to post on social media\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/10\/i-distribution_of_content-c-2-l-1-e1539075042980.jpg 500w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/10\/i-distribution_of_content-c-2-l-1-e1539075042980-300x209.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/10\/i-distribution_of_content-c-2-l-1-e1539075042980-287x200.jpg 287w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><\/h2>\n<h2><b>BEST TIME TO POST ON SOCIAL MEDIA<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Keep in mind, as important as it is to find out what days of the week people are online, it\u2019s also essential to know, for your marketing purposes, what times during the day they are active on the platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to some case studies about what is the best time to post on social media, organic posts perform better when they are posted at 9am, 1pm and 3pm. Again, if we think about it, it makes sense. People get to work and that is usually followed by a flurry of activity. Around an hour in they might feel like catching up with the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, 1pm falls perfectly in line with lunch time and 3pm is when most people start to wind down after a hard day at the office. Even though more people are online during the evenings, posting at night might not translate in the most engagement. This is because posts take time to filter into Facebook\u2019s algorithm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you managed to post a high-quality piece of content at 9am, 1pm or 3pm then the chances of someone seeing it that evening or the next day is also quite high. This all depends on how people interact with the post, of course.<\/span><\/p>\n<h3><b>Best times to post on Facebook: consumer goods<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><span style=\"font-weight: 400;\">Best times: Wednesday at 11 a.m. and 1 p.m.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Best day: Wednesday.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most consistent engagement: Weekdays from 9 am \u2013 3 pm.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Worst day: Sunday.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lowest engagement: Early in the mornings and evenings, before 7 am and after 5 pm.<\/span><\/li>\n<\/ul>\n<h3><b>Best times to post on Facebook: media<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Best times: Tuesday at 5 pm and Friday from 8 \u2013 9 am.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Other good times: Wednesday from 8 \u2013 9 am; Wednesday at 5 pm and Thursday at 5 pm.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most consistent engagement: Tuesday \u2013 Friday 9 am \u2013 5 pm.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lowest engagement rates: Sunday and every day from 10 pm \u2013 3 am.<\/span><\/li>\n<\/ul>\n<h3><b>Best times to post on Facebook: education<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Best times: Wednesday at 9 am and Saturday at 5 pm.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most consistent engagement: Monday \u2013 Friday from 9 am \u2013 3 pm, with the peak from 9am \u201312 pm on those days. In addition, Saturday from \u2013 12 pm to 9 pm \u2013 is also highly active.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lowest engagement: Sunday and every day from 11 pm \u2013 5 am.<\/span><\/li>\n<\/ul>\n<h2><b>OTHER THINGS TO KEEP IN MIND WHEN POSTING ON SOCIAL MEDIA<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Some studies have shown that posting at 1pm might translate into more people sharing the post while posting at 3pm can have more people click on the post.\u00a0 People also tend to be happier on Fridays so posting upbeat content can help your post go a long way which translates into more brand awareness.<\/span><\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\"><b>GET IN TOUCH WITH THE DIGITAL SCHOOL OF MARKETING<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Are you thinking of learning more about social media and pursuing a digital marketing certificate? Then our Digital School of Marketing <\/span><strong><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\">Social Media Certificate<\/a><\/strong><span style=\"font-weight: 400;\">, which\u00a0 is accredited by the Media Information and Communication Technology SETA, is the digital marketing course that you need to go on.\u00a0 The <\/span><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\"><span style=\"font-weight: 400;\"><strong>Social Media Marketing Certificate<\/strong><\/span><\/a><span style=\"font-weight: 400;\"> will enable you to grow your brand strategically on any social channel, increase customer engagement and correctly target those who matter most. The <\/span><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\"><span style=\"font-weight: 400;\"><strong>Social Media Marketing Course<\/strong><\/span><\/a><span style=\"font-weight: 400;\"> is conducted online over a 12-week period and is considered to be the benchmark in social media marketing in SA. <\/span><strong><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\">Read more<\/a><\/strong><span style=\"font-weight: 400;\"> here.<\/span><\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\"><img decoding=\"async\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer06-600x96.jpg\" alt=\"DSM Digital School of Marketing Social media marketing course registration\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. 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