{"id":12050,"date":"2021-07-27T07:00:42","date_gmt":"2021-07-27T05:00:42","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=12050"},"modified":"2022-09-05T19:25:04","modified_gmt":"2022-09-05T17:25:04","slug":"why-are-web-analytics-important","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/seo-blog\/why-are-web-analytics-important\/","title":{"rendered":"Why Are Web Analytics Important?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"466\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/07\/shutterstock_1100046194-e1627304964266.png\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - web analytics\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/07\/shutterstock_1100046194-e1627304964266.png 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/07\/shutterstock_1100046194-e1627304964266-600x411.png 600w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Are you wondering why web analytics are important for your business growth? Web analytics provide you with the tangible reports \u2013 as well as analytics \u2013 on:<\/p>\n<ul>\n<li>How your website visitors behave once on your website;<\/li>\n<li>Who they are by their age, gender, location as well as other demographics;<\/li>\n<li>How they landed on your website (traffic source);<\/li>\n<li>The most popular content on your website; as well as<\/li>\n<li>Your total conversions; and so on.<\/li>\n<\/ul>\n<p>With this information in the palm of your hand, you are able to plan fully informed business strategies as well as grow your business faster.<\/p>\n<h2><strong>Whatever Is Worth Doing Is Very Much Worth Measuring<\/strong><\/h2>\n<p>Website analytics offer insights \u2013 as well as <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-is-location-data-advertising-positioning-businesses-to-win\/\">data<\/a> that &#8211; can be used in order to create an improved user experience for website visitors. Having a good understanding of customer behaviour is also key to optimizing a website for key conversion metrics. For instance, web analytics will demonstrate to you the most popular pages on your website as well as the most popular routes to purchase. With website analytics, you can also correctly track the effectiveness of your online marketing campaigns to help inform future efforts.<\/p>\n<h2><strong>How Do Web Analytics Work?<\/strong><\/h2>\n<p>Most web analytics tools \u2018tag\u2019 their web pages by adding a snippet of JavaScript in the web page\u2019s code. Using this tag, the web analytics tool counts each time the page gets a visitor or a click on a link. In addition, the tag can gather other information such as device, browser and geographic location (via IP address).<\/p>\n<p>Also, web analytics services may make use of <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-is-an-http-cookie\/\">cookies<\/a> in order to track individual sessions as well as to determine repeat visits from exactly the same browser.<\/p>\n<p>Since some users delete cookies and Internet browsers have a number of different restrictions around code snippets. No web analytics platform is able to claim full accuracy of their data and different tools sometimes produce somewhat different results.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/275615152?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Get To Know Your Visitors Well And Improve User Experience<\/strong><\/h2>\n<p>When it comes to you making big (or small) business decisions, it\u2019s very important to ensure that your decision doesn\u2019t hurt your current customers however rather enhances their user experience. It\u2019s more rewarding if it is able to attract more new users. So, to make a safe \u2013 as well as informed decision &#8211; you\u2019ll need to know your visitors first.<\/p>\n<p>When you know who your <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-use-a-company-website-for-building-public-relations\/\">website<\/a> visitors are by their age, gender, geographic location, interest topics, etc., you are able to take proper measures in order to enhance their user experience. In a similar fashion, when you learn about the technology (device, operating system as well as browsers) they\u2019re using to browse your website, you are able to test your site\u2019s compatibility with those technologies and make required improvements.<\/p>\n<h2><strong>Know Your Absolute Best Content And Focus On It<\/strong><\/h2>\n<p>Website analytics tools \u2013 such as Google Analytics and MonsterInsights \u2013 demonstrate exactly which content gets the most visits, average duration as well as bounce rate for the individual pages so that you are able to analyse, and optimise, for better engagement.<\/p>\n<p>You are able to add more call to action (CTA) buttons, purchase links, etc. on the top pages of your website as well as boost your conversions. In a similar fashion, you are able to update the top landing pages with the latest information or revamp their whole design \u2013 as well as structure \u2013 in order to make them look fresh and updated.<\/p>\n<p>In addition, you are able to learn what type of content works and what doesn\u2019t. In that way, you can focus on the type of content getting more visits to boost your website engagement and gain more customers.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Want to learn more about web analytics? If you do then you need to study our SEO and Web Analytics Course. Follow this <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/seo-and-web-analytics-course\/\">link<\/a> for more information.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/seo-and-web-analytics-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11381 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/SEO-and-Web-Analytics-600x96.jpg\" alt=\"DSM digital School of Marketing- SEO and Web Analytics\" width=\"600\" height=\"96\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/SEO-and-Web-Analytics-600x96.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/SEO-and-Web-Analytics-300x48.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/SEO-and-Web-Analytics-1024x164.jpg 1024w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/SEO-and-Web-Analytics-768x123.jpg 768w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/SEO-and-Web-Analytics.jpg 1250w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/cImP9WWJVh4?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":950,"featured_media":12051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[264],"tags":[],"class_list":["post-12050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/12050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/950"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=12050"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/12050\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/12051"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=12050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=12050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=12050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}