{"id":11973,"date":"2021-07-16T07:10:39","date_gmt":"2021-07-16T05:10:39","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=11973"},"modified":"2025-01-16T11:21:11","modified_gmt":"2025-01-16T09:21:11","slug":"how-to-build-a-strong-channel-partner-marketing","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/how-to-build-a-strong-channel-partner-marketing\/","title":{"rendered":"How To Build A Strong Channel-Partner Marketing Plan"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"383\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/07\/shutterstock_1722692908-e1626354281612.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - marketing\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/07\/shutterstock_1722692908-e1626354281612.jpg 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/07\/shutterstock_1722692908-e1626354281612-600x338.jpg 600w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>One of the simplest ways to scale your business \u2014 as well as earn more revenue with less effort than it takes in order to build new products \u2014 is to work with channel partners. Doing so gives you the opportunity to offer new products and services to your past, current, and future customers.<\/p>\n<p>The trick to making these types of partnerships successful is to build a solid channel partner marketing plan \u2014 a strategy for two companies to collaborate on selling or marketing services, products, or technologies. Channel partners can involve value-added resellers, managed service providers, systems integrators, distributors, IT consultants as well as <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-design-an-affiliate-marketing-strategy-for-content-creators\/\">affiliate<\/a> partners.<\/p>\n<h2><strong>What Is Partner Marketing?<\/strong><\/h2>\n<p>Partner marketing forces the synchronicities of two companies &#8211; each with its own <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/is-brand-equity-an-asset\/\">brand equity<\/a>, core expertise, unique value proposition as well as its own distribution strength \u2013 in order to create strategic alliances to increase the market share of both companies.<\/p>\n<h2><strong>What Are The Benefits Of Partnership Marketing?<\/strong><\/h2>\n<p>Partnership marketing has many benefits, including the following:<\/p>\n<ul>\n<li>Broader reach and wider networks: When your company works with a channel partner, you are, in essence, partnering with its partners and users, thus growing their and your network in the process.<\/li>\n<li>Building <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-incorporate-subject-matter-experts-into-your-brand-content\/\">brand<\/a> trust: When your company receives an endorsement from a trusted and well-known partner in the industry, it helps build your brand&#8217;s trust while giving you credibility in your niche.<\/li>\n<li>Express testing: Working with a channel partner gives a company a quick way to experiment with marketing campaigns, products, promotions, and customer audiences in a less risky environment.<\/li>\n<li>Improved revenue: Additional revenue is perhaps the biggest benefit, and it&#8217;s what leads most businesses to consider partnership marketing. Simply by gaining a new offering for your customers, you can improve your bottom line.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/07\/shutterstock_644525098-768x512.jpg\" class=\"attachment-us_768_0 size-us_768_0\" alt=\"Elements Of Partnership Marketing Image\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/07\/shutterstock_644525098-768x512.jpg 768w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/07\/shutterstock_644525098-600x400.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/07\/shutterstock_644525098-300x200.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/07\/shutterstock_644525098.jpg 1000w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Enable Channel Partners To Be Better Educators<\/strong><\/h2>\n<p>Promotional materials are useful; however your partners also require educational support which helps them to fully understand your products as well as communicate their knowledge to potential customers. For instance, education materials need to show clearly how your products stack up to those of your nearest competitors \u2013 both direct and indirect.\u00a0 Bring hard numbers into your pieces. Collect compelling stats. Channel prospects will ask the difficult questions so make sure that your partners have what they need in order to answer them fully as well as credibly.<\/p>\n<h2><strong>Enable Channel Partners To Be Better Marketers<\/strong><\/h2>\n<p>As the CompTIA numbers demonstrate, many <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-enhance-your-digital-marketing-via-cross-channel-insights\/\">channel<\/a> partners will probably have limited marketing resources. Anything which you can do to help them to polish their skills will make a massive difference in their performance. Provide online or real-world training in marketing essentials, such as how to segment the market, develop buyer personas, craft relevant messages for different market segments, build or buy target lists and create a lead pipeline.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>If you would like to get a better grip on marketing then you need to do our Marketing Fundamentals Course. Follow this <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/marketing-fundamentals-course\/\">link<\/a> to find out more.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/marketing-fundamentals-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-759 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer04-600x96.jpg\" alt=\"DSM Digital School of Marketing Digital Marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/W_DxxpCurko?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":950,"featured_media":11975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[262],"tags":[],"class_list":["post-11973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/11973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/950"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=11973"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/11973\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/11975"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=11973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=11973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=11973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}