{"id":1180,"date":"2018-10-05T08:48:27","date_gmt":"2018-10-05T08:48:27","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=1180"},"modified":"2024-09-14T11:58:47","modified_gmt":"2024-09-14T09:58:47","slug":"create-engaging-content-for-your-website","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/content-marketing-blog\/create-engaging-content-for-your-website\/","title":{"rendered":"How To Create Engaging Content for your Website"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"620\" height=\"496\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/10\/i-writing_for_different_mediums-c-2-l-1-e1538729068139.jpg\" class=\"attachment-full size-full\" alt=\"DSM create engaging content for your website\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/10\/i-writing_for_different_mediums-c-2-l-1-e1538729068139.jpg 620w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/10\/i-writing_for_different_mediums-c-2-l-1-e1538729068139-600x480.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/10\/i-writing_for_different_mediums-c-2-l-1-e1538729068139-300x240.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/10\/i-writing_for_different_mediums-c-2-l-1-e1538729068139-250x200.jpg 250w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Today the word engagement is thrown around a lot more than it was 10 years ago. This is mainly because it\u2019s a popular metric on platforms like Facebook, Instagram, Google, and many other online platforms. Owing to the importance of engagement, you need to know how to create engaging <strong><a href=\"https:\/\/digitalschoolofmarketing.co.za\/content-marketing-blog\/how-do-i-create-an-effective-content-repurposing-strategy-for-maximum-impact\/\">content<\/a><\/strong> for your website<\/p>\n<h2><strong>What Exactly Does Engagement Mean?<\/strong><\/h2>\n<p>Engagement can mean something different to everyone. In a nutshell, it\u2019s basically a metric that indicates how many people are interacting with your piece of content, blog, social media post, or channel.<\/p>\n<p>This could be in the form of the following:<\/p>\n<ul>\n<li>People who have taken an action of some sort in the form of a click or view on a specific post or website. This also includes likes, comments or shares on your page, post or blog<\/li>\n<li>The number of messages or enquiries you might receive on social media or your website. Some platforms also include video views as a type of engagement.<\/li>\n<\/ul>\n<h3><strong>The Most Popular Types of Engagement <\/strong><\/h3>\n<p>When it comes to social media, the most popular types of engagements are likes, comments and shares. If you have a website or blog, other popular types of engagement metrics can be downloads, clicks, or even video views. (You should really conduct a regular content audit to find out which copy on your website is engaging your visitors. To find out how to do this. Find out how to do this <a href=\"https:\/\/digitalschoolofmarketing.co.za\/performance-metrics-use-for-content-audit\/\"><strong>here<\/strong><\/a>.)<\/p>\n<h3><strong>What Engagement Metrics Should You be Using? <\/strong><\/h3>\n<p>This all depends on what you are trying to achieve with your social media page, website or blog post. If you are selling a specific product or service and have a social media page, we suggest you focus on the metrics that matter. For example, if a 1000 people liked your posts but you didn\u2019t make 1 sale or at least received an enquiry, than all those likes might be in vain. Don\u2019t get us wrong: likes and comments are valuable metrics to measure, but there are more popular metrics to focus on, in your digital marketing strategy, if you are trying to monetise your website or social media channel.<\/p>\n<h4><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1183 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/10\/DSM_Infographic_1-600x423.jpg\" alt=\"DSM create engaging content for your website\" width=\"600\" height=\"423\" \/><\/strong><\/h4>\n<h4><strong>Social Media Metrics to Measure <\/strong><\/h4>\n<ul>\n<li>Likes vs Shares \u2013 Always ensure you are comparing the two metrics to each other. The reason we suggest this is that a balance between the two indicates that you have posted a valuable piece of content or have succeeded to create engaging content for your website.<\/li>\n<\/ul>\n<p>If you have a 100 likes but only 1 share, that is an indication that your piece of content might not be as valuable as you thought it might be. Think about it like this: if someone has taken the time to share your piece of content on their own timeline, it indicates that they treasure what you\u2019ve posted so much so that they want to share it with the world.<\/p>\n<p>Only a like indicates that it\u2019s good but just not good enough. A healthy balance between likes and shares would be 2:1 or even 3:1 meaning that if you have 150 likes, you ideally want 75 shares, or at least 50.<\/p>\n<ul>\n<li>Comments \u2013 Comments are also a very valuable metric to monitor, however these can act as a double-edged sword . People can both praise your product or service or complain about it. None the less, it\u2019s a great form of engagement as it creates social proof around your brand while getting other people to notice what people are saying about your products or services.<\/li>\n<li>Messages Received \u2013 Likes, comments and shares are to an extent valuable metrics to keep an eye on as these can help indicate whether your piece of content carries value for the reader.<\/li>\n<\/ul>\n<p>Another metric we would emphasise would be messages received. If you\u2019ve received a message from a potential customer, that means you\u2019ve got a direct line of communication with them and could utilise that to further educate them around your products or services.<\/p>\n<h3><strong>What Are Some of The Best Tools You Can Use to Monitor Engagement?<\/strong><\/h3>\n<ol>\n<li>\n<h4>Keyhole<\/h4>\n<\/li>\n<\/ol>\n<p>Keyhole is a great way of keeping an eye on your Instagram and Twitter account specifically. With this tool you can track usernames, hashtags, URLs, keywords and more. This is a great addition to your digital marketing strategy.<\/p>\n<ol start=\"2\">\n<li>\n<h4>Hootsuite<\/h4>\n<\/li>\n<\/ol>\n<p>Hootsuite is most probably one of the most popular social media monitoring tools out there today. It allows users to monitor all kinds of engagement on their social media channels including, reach, likes, comments, shares, fan page growth, messages and more.<\/p>\n<ol start=\"3\">\n<li>\n<h4>Digimind<\/h4>\n<\/li>\n<\/ol>\n<p>We talked about how people can, in some cases, complain about your brand on social media. Well, Digimind can help you monitor sentiment around what people are saying. Its sophisticated algorithm can pick up if what someone is saying carries a positive or negative sentiment so allowing you to stay on top of your brand\u2019s reputation.<\/p>\n<h2><strong><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/strong><\/h2>\n<p>If you are passionate about learning how to create engaging content for your website, love brainstorming ideas and selling your written creations to the public you need to become a copywriter with the Digital School of Marketing\u2019s (DSM) <strong><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-copywriting-and-content-marketing-course\/\">Content Marketing and Digital Copywriting Course<\/a>!<\/strong> In this digital marketing certificate, we\u2019ll teach you how to sell your story through creative and enticing mediums as well as these fit into the greater context of marketing and brand communications strategy. It\u2019s the premier digital marketing course out there. Read more <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-copywriting-and-content-marketing-course\/\"><strong>here<\/strong><\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-copywriting-and-content-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-756 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer01-600x96.jpg\" alt=\"DSM Digital school of marketing - Copywriting and content marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/YnTN2D4aicA?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[265],"tags":[159,158,160],"class_list":["post-1180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-blog","tag-engaging-content","tag-social-media-engagement","tag-website-content"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/1180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=1180"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/1180\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/1182"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=1180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=1180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=1180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}