{"id":11788,"date":"2021-06-24T07:05:50","date_gmt":"2021-06-24T05:05:50","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=11788"},"modified":"2022-09-05T19:25:03","modified_gmt":"2022-09-05T17:25:03","slug":"how-to-set-up-google-analytics-goals","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-set-up-google-analytics-goals\/","title":{"rendered":"How To Set Up Google Analytics Goals"},"content":{"rendered":"
\"DSM<\/div><\/div>

Are you wanting to optimise your website for conversions? To do this, you\u2019ll need to track conversions through setting up a goal in Google Analytics. This could be quite tricky for beginners, however what if there\u2019s a simpler way?<\/p>\n

Tracking pageviews as well as visitors in order to see how much traffic you\u2019re getting is extremely important right? WRONG. Finding out if your website actually assists your company is MUCH more important.<\/p>\n

Knowing significant metrics such as:<\/p>\n

    \n
  • Leads,<\/li>\n
  • Trial sign-ups,<\/li>\n
  • Account creations,<\/li>\n
  • Newsletter signups,<\/li>\n
  • White paper downloads, and<\/li>\n
  • eBook downloads.<\/li>\n<\/ul>\n

    \u2026are really what you should be tracking. However, how are you able to do this with Google Analytics<\/a>?<\/p>\n

    Well, that\u2019s what we are going to demonstrate to you in this article.<\/p>\n

    Google Analytics doesn\u2019t tell you how your organisation is doing without some extra set-up. You have to tell Google Analytics that it needs to keep track of what\u2019s critical to your organisation\u2013 and you do this with goals.<\/p>\n

    In Google Analytics, you have four ways to track goals:<\/p>\n

      \n
    • URLs<\/a>,<\/li>\n
    • Time,<\/li>\n
    • Pages\/visit, and<\/li>\n
    • Events<\/li>\n<\/ul>\n

      What Are Goals in Google Analytics?<\/strong><\/h2>\n

      Goals in Google Analytics give you the opportunity you to track particular user interactions on your site. These user interactions can be anything involving form submissions, product purchases, collection of leads as well as more.<\/p>\n

      When a website visitor does the particular action that you\u2019ve defined as a goal, Google Analytics records that as a conversion.\u00a0 Let\u2019s have a look at how to set up goals<\/a> in Google Analytics.<\/p>\n<\/div><\/div>