{"id":11653,"date":"2021-06-04T07:05:31","date_gmt":"2021-06-04T05:05:31","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=11653"},"modified":"2022-09-13T15:29:53","modified_gmt":"2022-09-13T13:29:53","slug":"are-you-optimising-your-social-media-marketing-to-reach-todays-consumers","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/are-you-optimising-your-social-media-marketing-to-reach-todays-consumers\/","title":{"rendered":"Are You Optimising Your Social Media Marketing To Reach Today\u2019s Consumers?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"700\" height=\"493\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/06\/DSM_Infographics_SocialMedia42-e1622717485624.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - social media marketing\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/06\/DSM_Infographics_SocialMedia42-e1622717485624.jpg 700w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/06\/DSM_Infographics_SocialMedia42-e1622717485624-600x423.jpg 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Social media remains to be a part of consumers\u2019 everyday lives. The most recent statistics show there are 3.78 billion social media users worldwide. Furthermore, there are more than nine in ten (91%) social media users who use mobile devices to access social networks. An average of 2 million people register for social networks every single day. Facebook continues to dominate the social media space, with 2.7 billion users. This is followed by YouTube and WhatsApp, each at 2 billion users.<\/p>\n<p>As a brand-new marketplace emerges, businesses across industries are confronted with uncertainty. However, one thing remains clear: a strong social strategy is crucial. Social media channels have quickly become the mainstay of business strategies and are also key to building meaningful connections with consumers in order to drive long-term brand loyalty. Not to mention, when done well, <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/social-media-strategies-engage-users-influence-purchase-behaviour\/\">social media strategies<\/a> can increase online sales.<\/p>\n<p>Social media channels are a great space for brands to advance real-time insights into their audience&#8217;s tastes as well as test new visuals to optimise photos as well as videos across marketing and e-commerce touchpoints. The shrewdest companies will continue to invest in channels such as Instagram and Pinterest in order to inform their visual strategy \u2014 and ultimately maximise online revenue and long-term business growth.<\/p>\n<h2><strong>How Social Media Marketing Could Help You To Achieve Your Marketing Goals<\/strong><\/h2>\n<p>Social media marketing can assist with a number of goals, such as:<\/p>\n<ul>\n<li>Growing <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-use-a-company-website-for-building-public-relations\/\">website<\/a> traffic<\/li>\n<li>Building conversions<\/li>\n<li>Boosting brand awareness<\/li>\n<li>Creating a brand identity as well as positive brand association<\/li>\n<li>Enhancing communication and interaction with key audiences<\/li>\n<\/ul>\n<p>The bigger and more engaged that your audience is on social media networks, the simpler it will be for you to reach every other marketing goal on your list.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/280361249?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Content That Converts<\/strong><\/h2>\n<p>A lot of brands have been including user-generated content (UGC) as well as influencer partnerships into their strategies for years and years. They understand how to reuse and repackage content across marketing channels in addition to e-commerce platforms. However, for others this is a new concept. In order to keep a flow of fresh content across digital touch points, pioneering brands are leveraging influencers as well as community-created visuals.<\/p>\n<p>Even better, when UGC is done correctly it often outperforms brands&#8217; average engagement and turns followers into customers. Seventy-nine percent of consumers report that UGC influences their purchase decisions, and over 44% of consumers who are aged between 18 and 34 have made a purchase based on a recommendation from an influencer. The impact of UGC and influencer photos and videos on online revenue is undeniable.<\/p>\n<p>In order to understand which visual styles \u2014 UGC, influencer imagery, campaign creative as well as product shots \u2014 will perform with your unique audience, brands need to keep a pulse on the key performance indicator (KPI) that matters most on social: engagement.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>If you would like to learn more about social media marketing then you need to do our Social Media Marketing Course. Follow this <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\">link<\/a> to find out more.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11382 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Social-Media-600x96.jpg\" alt=\"DSM digital School of Marketing - Social Media\" width=\"600\" height=\"96\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Social-Media-600x96.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Social-Media-300x48.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Social-Media-1024x164.jpg 1024w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Social-Media-768x123.jpg 768w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Social-Media.jpg 1250w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. 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