{"id":11602,"date":"2021-05-31T09:33:09","date_gmt":"2021-05-31T07:33:09","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=11602"},"modified":"2025-05-22T11:46:00","modified_gmt":"2025-05-22T09:46:00","slug":"what-is-the-difference-between-digital-and-online-marketing","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/what-is-the-difference-between-digital-and-online-marketing\/","title":{"rendered":"What Is The Difference Between Digital And Online Marketing?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"352\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/05\/shutterstock_1930318733-e1622446366166.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - digital\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/05\/shutterstock_1930318733-e1622446366166.jpg 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/05\/shutterstock_1930318733-e1622446366166-600x311.jpg 600w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>&#8220;Online marketing&#8221; as well as &#8220;digital marketing&#8221; are both terms which are often muddled up and misused. Understanding what the difference between these two terms is can help you to shape your general marketing strategy.<\/p>\n<p>In addition, having this understanding of the difference between digital and online marketing can also help you analyse your current strategy by categorising in which type of marketing your efforts fall:<\/p>\n<ul>\n<li>Are you making sustainable long-term initiatives that will yield results consistently?<\/li>\n<li>Are you just playing by ear with each of your outreach efforts?<\/li>\n<\/ul>\n<h2><strong>Digital Marketing Vs Online Marketing<\/strong><\/h2>\n<p>While digital and online marketing do, in fact, share some similarities, there are key differences to be considered in your marketing strategy. Another term that is thrown into the mix is internet marketing and is used quite interchangeably with digital marketing.<\/p>\n<h3><strong>What Is Digital Marketing?<\/strong><\/h3>\n<p>The term&#8217; digital marketing&#8217; refers to any type of marketing efforts which are conducted online or offline using digital means. These are all great examples of digital marketing:<\/p>\n<ul>\n<li>Phone Apps<\/li>\n<li>Podcasts &amp; Radio<\/li>\n<li>Electronic Billboards<\/li>\n<li>TV<\/li>\n<li>Online marketing<\/li>\n<\/ul>\n<p>These activities help to introduce people to your company and convince them to buy.<\/p>\n<h3><strong>What Is Considered To Be Online Marketing?<\/strong><\/h3>\n<p>Online marketing encompasses any tool, strategy or method which gets the company name out to the public. Advertisements may take many different forms and some strategies focus on subtle messages as opposed to clear-cut advertisements.<\/p>\n<p>Great examples of online marketing are:<\/p>\n<ul>\n<li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-plan-and-implement-your-email-marketing-strategy\/\">Email marketing<\/a>,<\/li>\n<li>Pay-per-click advertising,<\/li>\n<li>Social media marketing, as well as<\/li>\n<li>Blogging<\/li>\n<\/ul>\n<h4><strong>How To Develop An Online Marketing Strategy<\/strong><\/h4>\n<p>If you would like to succeed at online marketing, you need to develop a strategy which will guide all of your efforts. Here are a number of strategies to assist you with developing a strategy such as this:<\/p>\n<ul>\n<li>Invest in Web Design\u200b\u200b<\/li>\n<li>Use Search Engine Marketing and Optimisation<\/li>\n<li>Affiliate and Associate Programmes<\/li>\n<li>Hire a Coach or Consultant<\/li>\n<li>Use Email Marketing<\/li>\n<li>Build an Opt-In Email List<\/li>\n<li>Get Into Articles or News Stories<\/li>\n<li>Write Online Press Releases.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/338688067?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>What Is Internet Marketing?<\/strong><\/h3>\n<p>The term &#8216;internet marketing&#8217; refers to the process of promoting a business or brand, as well as its products or services, over the internet.<\/p>\n<p>These days internet marketing is often used interchangeably with &#8220;content marketing.&#8221; This is because content marketing is the internet marketing of the present as well as the future.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-enhance-your-content-marketing-strategy\/\">Content marketing<\/a> is looked at as a strategic marketing tactic that is focused on creating \u2013 as well as distributing &#8211; valuable, relevant, and consistent content in order to attract and retain a clearly defined audience. The aim is to ultimately drive profitable customer action.<\/p>\n<p>Think of it like this. Content marketing (or inbound marketing, as it is often called) is in direct opposition to traditional advertising (outbound marketing) as well as in direct integration with the patterns \u2013 as well as habits &#8211; of today&#8217;s generation<\/p>\n<h2><strong>How To Differentiate Between Digital And Online Marketing<\/strong><\/h2>\n<p>Digital marketing and online marketing are incredibly similar; however, they do differ slightly.\u00a0 In actual fact, online marketing is a subset of digital marketing as it uses digital platforms in order to go live and makes use of the internet in order to promote or transmit a message about a company&#8217;s product and services to possible buyers or target audience.<\/p>\n<p>In short, digital marketing is all about platforms and online marketing is all about methods of getting your message out there.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>DSM is the only college to offer accredited education in the digital arena. We are accredited by the MICT SETA. We invite you to visit our <a href=\"http:\/\/www.digitalschoolofmarketing.co.za\">website<\/a> so that you can see how we can help you supercharge your career!<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-759 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer04-600x96.jpg\" alt=\"DSM Digital School of Marketing Digital Marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/JoEwCXKahVc?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":950,"featured_media":11603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[262],"tags":[],"class_list":["post-11602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/11602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/950"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=11602"}],"version-history":[{"count":1,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/11602\/revisions"}],"predecessor-version":[{"id":23455,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/11602\/revisions\/23455"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/11603"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=11602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=11602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=11602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}