{"id":11570,"date":"2021-05-27T07:00:55","date_gmt":"2021-05-27T05:00:55","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=11570"},"modified":"2022-09-05T19:25:00","modified_gmt":"2022-09-05T17:25:00","slug":"how-to-avoid-common-pitfalls-with-attracting-organic-traffic","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/seo-blog\/how-to-avoid-common-pitfalls-with-attracting-organic-traffic\/","title":{"rendered":"How To Avoid Common Pitfalls With Attracting Organic Traffic"},"content":{"rendered":"
\"DSM<\/div><\/div>

If you would like consistent organic traffic for your website, then you\u2019ve got to put a working system in place. Better yet, you should put in place an organic traffic \u201cpipeline\u201d. A half-baked approach to search engine optimisation<\/a> only yields meagre results regarding driving organic traffic.<\/p>\n

Every so often, you will hear that relying on organic traffic is almost like playing the lottery. The odds aren\u2019t in your favour, and it\u2019s win or lose \u2013 mostly lose. No online company could exist without relying to some degree on search engines, especially Google. The people in your audience use search engines to look for information. According to Search Engine Journal, 70% of the links search users click on are organic.<\/p>\n

No matter how much traffic you decide to buy through either native advertising or other media channels, one day you\u2019ll need Google.<\/p>\n

Misconceptions About Organic Traffic<\/strong><\/h2>\n

You might think that as organic traffic encompasses both queries \u2013 which include your brand name (by which we mean navigational keywords) \u2013 in addition to queries that are related to your products and services, you should strive to optimise it all the same.<\/p>\n

This is one of the misleading online behaviours and flawed ways of viewing organic traffic. As not all of the organic visits you get from Google represent SEO traffic. Let\u2019s (re)align on what \u201cbrand\u201d is for SEO.<\/p>\n

In brief, we talk about brand in the SEO context when we refer to navigational keywords that are related to your company.<\/p>\n

As times, internet searchers will type your brand name in Google just as it\u2019s easier to get to the end result as opposed to typing in your exact URL. Sometimes it\u2019s owing to the fact that they want to navigate straight to the landing page they are interested in.<\/p>\n

Let\u2019s take Amazon\u2019s example.<\/p>\n

If a person is typing \u201cAmazon com\u201d in the search bar, the intention is quite clear. But what if someone types \u201cAmazon com Trillion Dollar Coach book\u201d? This is also a form of branded or direct traffic because again the intention is to search for that specific book on that specific site.<\/p>\n

In contrast, if a person types \u201cTrillion Dollar Coach book\u201d, then they want to find out more about the book and are probably researching the best place to buy it from and\/or the best price.<\/p>\n

That\u2019s quite a difference in search intent.\u00a0 The first example speaks to your brand\u2019s popularity, the other is competing for the user\u2019s attention. It\u2019s the latter that we can fully influence through SEO<\/a>.<\/p>\n<\/div><\/div>