{"id":11551,"date":"2021-05-26T07:00:52","date_gmt":"2021-05-26T05:00:52","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=11551"},"modified":"2024-12-18T10:02:10","modified_gmt":"2024-12-18T08:02:10","slug":"how-can-marketing-add-more-value-to-your-organisation","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/how-can-marketing-add-more-value-to-your-organisation\/","title":{"rendered":"How Can Marketing Add More Value To Your Organisation?"},"content":{"rendered":"
\"DSM<\/div><\/div>

Marketers need to build dexterity. They need to deeply understand the financial and strategic goals of the company. In addition, marketers need to relentlessly pursue capabilities in order to deliver certainty regarding achieving those goals<\/a>. Be sure you know how you are going to measure marketing\u2019s contribution. Be careful not to confuse vanity metrics with material ones.<\/p>\n

If you\u2019re going to talk about opens, clicks or a percentage mix, connect those numbers to a strategic outcome. If you can\u2019t, then it\u2019s an \u201celevator music\u201d metric, and you should possibly remove it. Focus on focus: Be very intentional about selecting the three to four \u201cmake-or-breaks\u201d for achieving the company\u2019s goals.<\/p>\n

At the same time, identify the inconsequential things that fall outside of the make-or-breaks and stop doing them. You\u2019ll likely find more success by smartly identifying the things you shouldn\u2019t be doing than by identifying all the things you are capable of \u2014 or perhaps way too comfortable \u2014 doing.<\/p>\n

Always Weigh Up Your Customers\u2019 Perspective<\/strong><\/h2>\n

The art of creating added value with marketing starts with the ability to see your company through the eyes of your customers.<\/p>\n

Consider what\u2019s important to your target market in addition to how your product or service will benefit them:<\/p>\n

    \n
  • What challenge does it solve?<\/li>\n
  • How will it assist them with overcoming obstacles or doing their jobs better?<\/li>\n<\/ul>\n

    Many companies miss the boat by focusing on features instead of benefits in their marketing campaigns. By shifting your focus to providing content which focuses on your customers\u2019 needs you can start helping and stop selling.<\/p>\n

    Creating customer personas is useful in order to provide insights about your current and future customers, what\u2019s meaningful to them, and gives you a roadmap of the type of content you can create and share in order to provide added value.<\/p>\n<\/div><\/div>