{"id":1150,"date":"2018-10-02T12:10:48","date_gmt":"2018-10-02T12:10:48","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=1150"},"modified":"2022-09-05T19:23:53","modified_gmt":"2022-09-05T17:23:53","slug":"online-pr-way-forward","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/public-relations-blog\/online-pr-way-forward\/","title":{"rendered":"Why Online PR is The Way Forward"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"620\" height=\"413\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/10\/i-defining_your_audience-c-3-l-1-Copy.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing online PR\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/10\/i-defining_your_audience-c-3-l-1-Copy.jpg 620w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/10\/i-defining_your_audience-c-3-l-1-Copy-600x400.png 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/10\/i-defining_your_audience-c-3-l-1-Copy-300x200.jpg 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>To some extent, <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-public-relations-course\/\">online PR<\/a> is very similar to traditional PR especially in the sense that it can help influence people, more so than buying ad space for your content to promote your product or service.<\/p>\n<h2>Online PR vs Traditional PR<\/h2>\n<h2><strong>What Is Traditional PR?<\/strong><\/h2>\n<p>In most cases when people refer to traditional PR they are referring to press releases in\u00a0 newspapers, magazines and even on radio.<\/p>\n<h2><strong>What is Online PR?<\/strong><\/h2>\n<p>Online PR consists of press releases that are hosted within the digital realm, for example, press releases on a popular blog, online magazine, website or social media.<\/p>\n<h3>Why Are Press Releases So Valuable?<\/h3>\n<p>A press release is when a publisher (whether it\u2019s a traditional publisher or online publisher), publishes a write-up focused on your brand\u2019s product or service. \u00a0This can be aimed at mentioning a particular unique selling point, breakthrough or milestone.<\/p>\n<p>A press release from a popular publisher can be extremely valuable in spreading the word about your businesses. Here are some of the main benefits of a press release:<\/p>\n<ul>\n<li>\n<h4>Allows a Brand to Articulate its Product or Service<\/h4>\n<\/li>\n<\/ul>\n<p>It\u2019s not always easy to dive into your business\u2019 key points or services. It\u2019s even trickier to articulate it over a billboard. A press release can assist in\u00a0 helping your brand explain what you\u2019re good at and why it\u2019s something the reader needs. If you\u2019re not that comfortable with writing press releases, you should take an online copywriting course that will help you develop and articulate your brand\u2019s message.<\/p>\n<ul>\n<li>\n<h4>Brand Development<\/h4>\n<\/li>\n<\/ul>\n<p>PR does a lot for brand awareness as it allows your brand to tap into new horizons, audiences and markets, depending on the publisher of course.<\/p>\n<ul>\n<li>\n<h4>Reputation and Credibility<\/h4>\n<\/li>\n<\/ul>\n<p>PR goes a long way in helping a brand build the trust of consumers as if it\u2019s worth writing about it must be worth trying.<\/p>\n<h3><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1169 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/10\/i-introduction_to_content_marketing-c-2-l-1-600x400.jpg\" alt=\"DSM Digital School of Marketing online PR\" width=\"600\" height=\"400\" \/><\/strong><\/h3>\n<h3><strong>Why Online PR is the Way Forward <\/strong><\/h3>\n<p>The Internet is not going anywhere. \u00a0In fact, in 2017 TV and digital ad spend overlapped for the first time. This year will be the first time ever digital ad spend will surpass TV ad spend. This tells us one thing: the Internet is where all the attention is and big brands are slowly starting to notice it. You should too!<\/p>\n<h4><strong>How to Create an Effective Press Release<\/strong><\/h4>\n<ul>\n<li>\n<h5>Choose a Topic<\/h5>\n<\/li>\n<\/ul>\n<p>Choose a topic that relates to your brand, product or service. Keep in mind that no one likes being sold to. This is why a press release needs to be generic and focused on the reader. You can always find a way to tie in your product or service to your copywriting.<\/p>\n<ul>\n<li>\n<h5>Choose a Title<\/h5>\n<\/li>\n<\/ul>\n<p>No, a topic and a title are not the same thing. A topic is more of a \u201cwhat you will be writing about\u201d where a title is \u201cwhat you are planning on calling it\u201d. Ensure that your title is catchy and clear. Don\u2019t try and be clever. The last thing you want is a confused reader. This is an opportunity to get the word out around your product or service so make sure that you are clear with your title.<\/p>\n<ul>\n<li>\n<h5>Quote<\/h5>\n<\/li>\n<\/ul>\n<p>Some experts from online copywriting courses believe that a quote from a well-known leader can help keep people engaged.<\/p>\n<ul>\n<li>\n<h5>Compelling Body<\/h5>\n<\/li>\n<\/ul>\n<p>Right, so you have a great topic and a catchy title, now what? Well, the next thing would be to ensure that you get the right message across to the public. It\u2019s fine to be entertaining but ensure you are clear and to the point.<\/p>\n<h4><strong>How to Get an Editor to Publish Your Press Release<\/strong><\/h4>\n<p>If you have an article written and you want it published, you have to pitch your article to an editor. Here are a few tips that can help you stand out from the crowd:<\/p>\n<ul>\n<li>\n<h5>Provide the Editor a Reason to Run Your Piece<\/h5>\n<\/li>\n<\/ul>\n<p>Keep in mind that an editor mainly worries about the readers. Is there a way you can add value to the publisher and their readers? If so, ensure to articulate that in your e-mail.<\/p>\n<ul>\n<li>\n<h5>Keep Your Pitch Brief and Straight to the Point<\/h5>\n<\/li>\n<\/ul>\n<p>You must be able to summarise your subject in a sentence or two.<\/p>\n<ul>\n<li>\n<h5>Why You?<\/h5>\n<\/li>\n<\/ul>\n<p>Remember that the editor has received many proposals on the same idea so make sure you bring something unique.<\/p>\n<ul>\n<li>\n<h5>When Sending by Email, Put Some Time Into Your Subject Line<\/h5>\n<\/li>\n<\/ul>\n<p>Make sure your e-mail is tempting enough that the publication opens it.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>If you feel that your life\u2019s ambition is to create press releases, you need to become a copywriter with the Digital School of Marketing\u2019s (DSM) <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-copywriting-and-content-marketing-course\/\">Content Marketing and Digital Copywriting Course<\/a>! On this <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-public-relations-course\/\">online PR course<\/a>, you\u2019ll learn how to create the perfect press release so that you audience has no choice but to be impressed! Follow this <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-copywriting-and-content-marketing-course\/\">link<\/a> for more information.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-copywriting-and-content-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-756 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer01-600x96.jpg\" alt=\"DSM Digital school of marketing - Copywriting and content marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/YnTN2D4aicA?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[266],"tags":[165,45,47],"class_list":["post-1150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-public-relations-blog","tag-digital-reputation","tag-online-pr","tag-press-releases"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/1150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=1150"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/1150\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/1168"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=1150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=1150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=1150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}