{"id":11473,"date":"2021-05-14T07:10:13","date_gmt":"2021-05-14T05:10:13","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=11473"},"modified":"2025-03-26T08:16:57","modified_gmt":"2025-03-26T06:16:57","slug":"what-are-essential-communication-skills-for-digital-marketers","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/what-are-essential-communication-skills-for-digital-marketers\/","title":{"rendered":"What Are Essential Communication Skills For Digital Marketers?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"453\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/05\/shutterstock_412487080-e1620911098219.png\" class=\"attachment-full size-full\" alt=\"DSM digital School of Marketing - communication\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/05\/shutterstock_412487080-e1620911098219.png 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/05\/shutterstock_412487080-e1620911098219-600x400.png 600w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The digital marketing industry consists of people who conduct any type of work online, whether it\u2019s social media or email marketing. In many cases, multiple areas \u2013 in a digital marketer\u2019s day \u2013 will overlap.<\/p>\n<p>Most of all digital marketing is all about communication. Digital marketing is the practice of communicating a brand\u2019s message to its intended audience. Needless to say, as a digital marketing professional, you\u2019ll need to have a high level of communication in terms of <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/sales-and-digital-marketing-course\/\">customer service<\/a> as well as within your internal team.<\/p>\n<p>As a digital marketer, you\u2019ll have the conventional communication responsibilities of a manager in addition to needing to be able to create clear as well as concise campaigns which speak directly to your target audience.<\/p>\n<p>Here are some of the essential communication skills which you need to develop as a digital marketer.<\/p>\n<h2><strong>Learn How To Listen<\/strong><\/h2>\n<p>Not only does listening belong on this list, but there\u2019s also a good reason it\u2019s the first one up. Lots of talented <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/advanced-digital-marketing-course\/\">digital marketers<\/a> give &#8211; what seemed on the surface &#8211; to be a well-received presentation, only to later find out it didn\u2019t really resonate with their intended audience.<\/p>\n<p>In almost all of those cases, it was an issue where the client or stakeholder didn\u2019t feel like the presenter properly addressed the issues they believed had been previously communicated.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>First, listen.<\/li>\n<li>Make sure you fully understand the issues\/challenges you\u2019re expected to address in the presentation. If not, ask questions and keep listening until you\u2019re crystal clear.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/309084722?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Customer Service Communication Skills<\/strong><\/h2>\n<p>Digital marketers need to be able to guide as well as deliver exceptional customer service.<\/p>\n<p>Gone are the days of traditional <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-be-successful-at-radio-advertising-learn-more\/\">advertising<\/a> as well as short-term effort on behalf of brands. Now, customers require constant reassurance that their purchase matters through consistently nurturing a brand and buyer relationship.<\/p>\n<p>It is necessary for you to be prepared to deal with complaints on social media, face up to common concerns on your blog and then get geared up in order to provide consistent benefits for loyal customers. All of which require experience in customer service.<\/p>\n<p>Here are some examples of customer service communication skills:<\/p>\n<ul>\n<li>Empathy and \u201cMirroring\u201d<\/li>\n<li>Effective Listening<\/li>\n<li>Positive Body Language<\/li>\n<li>Professional Language<\/li>\n<li>Personalisation<\/li>\n<li>Accurate Information Giving<\/li>\n<li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-public-relations-course\/\">Transparency and Honesty<\/a><\/li>\n<li>Persuasion<\/li>\n<\/ul>\n<h2><strong>The Art of Brevity<\/strong><\/h2>\n<p>People are busy so you need to get to the point quickly.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>To practise this art, write a one-sentence synopsis of your favourite movie or book (without mentioning the title or main character\u2019s name). Then ask someone to read it and ask if they either guess it or at least find it interesting.<\/li>\n<li>Take the time to make it brief. The first draft of anything (presentation, email, promotion, etc.) is usually chock full of information. What does the recipient of your communication actually need to know to make a decision?<\/li>\n<li>If you\u2019re presenting a chart on a slide, the headline should tell the viewer the point you\u2019re trying to get across. For instance, when showing a graph about when sales happen, don\u2019t just write \u201cBest Sales Days of the Week.\u201d Instead, write something like \u201cFriday is the Top Sales Day\u201d with a possible subhead (if justified) of \u201c45% of all sales occur Friday\u201d.<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>If you would like to become a world-class digital marketer then you need to do our Digital Marketing Course. For more information, please follow this <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">link<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\"><picture class=\"aligncenter wp-image-759 size-shop_single\"><source srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer04-600x96.jpg.webp\" type=\"image\/webp\" \/><\/picture><picture class=\"aligncenter wp-image-759 size-shop_single\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer04-600x96.jpg\" alt=\"DSM Digital School of Marketing Digital Marketing course registration\" width=\"600\" height=\"96\" \/><\/picture><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/ZyCXRkYzAXQ?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":950,"featured_media":11474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[262],"tags":[],"class_list":["post-11473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/11473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/950"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=11473"}],"version-history":[{"count":1,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/11473\/revisions"}],"predecessor-version":[{"id":23056,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/11473\/revisions\/23056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/11474"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=11473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=11473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=11473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}