{"id":11406,"date":"2021-05-06T07:00:06","date_gmt":"2021-05-06T05:00:06","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=11406"},"modified":"2022-09-05T19:24:58","modified_gmt":"2022-09-05T17:24:58","slug":"how-to-make-it-easier-for-journalists-to-cover-your-public-relations-story","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/public-relations-blog\/how-to-make-it-easier-for-journalists-to-cover-your-public-relations-story\/","title":{"rendered":"How To Make It Easier For Journalists To Cover Your Public Relations Story"},"content":{"rendered":"
\"DSM<\/div><\/div>

Whether you\u2019re looking to boost your public profile or are hoping to get the word out about a new product, media coverage (as a vital part of public relations) is one of the absolutely ways in order to get your company noticed. Unfortunately, though, getting press coverage isn\u2019t a simple matter of firing off pitches and hoping for the best. Like all good things, successful media publicity is the result of hard work, and careful planning.<\/p>\n

Competing for a journalist\u2019s attention can be virtually impossible as is figuring out what makes for a very successful pitch. Public relations professionals really do need to stand out from the sea of distractions in order to get their idea read by a journalist or blogger<\/a>. Sadly, getting your message under the nose of an influencer is just half the battle. Persuading a media contact to actually write about a company \u2014 that\u2019s even increasingly challenging.<\/p>\n

So, what is the best way for you to stand out in a journalist\u2019s already bursting inbox without resorting to tricks or ploys? And, even if a journalist loves your pitch, how do you get the story covered?<\/p>\n

Share Newsworthy Information In Your Public Relations Pitches<\/strong><\/h2>\n

Journalists receive dozens of pitches every day. More than half of these pitches end up being promotion-laden spam that finds its way to the junk folder.\u00a0 If you\u2019re taking the time to pitch, make sure you\u2019re actually sharing something newsworthy. Is there something historic about what you\u2019re doing? Or is there a unique or unusual angle to the situation?<\/p>\n

If the situation is newsworthy, make sure you research the journalist and outlet you\u2019re pitching. Ask yourself:<\/p>\n

    \n
  • Do they cover stories like mine?<\/li>\n
  • Will their audience respond to this story?<\/li>\n
  • Am I contacting the right journalist for this story?<\/li>\n<\/ul>\n

    Journalists hate receiving irrelevant pitches. Take your story elsewhere if it isn\u2019t a fit for your selected outlet.<\/p>\n<\/div><\/div>