{"id":1131,"date":"2018-09-28T07:29:39","date_gmt":"2018-09-28T07:29:39","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=1131"},"modified":"2024-09-16T12:33:45","modified_gmt":"2024-09-16T10:33:45","slug":"performance-metrics-use-for-content-audit","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/content-marketing-blog\/performance-metrics-use-for-content-audit\/","title":{"rendered":"What Performance Metrics Should You Use in a Content Audit"},"content":{"rendered":"
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Bill Gates is known for saying that: \u201cContent is King\u201d. Boy was he right! Today, more and more companies are leaning towards a content marketing strategy. Content is the number one way for a brand to communicate with their audience. It doesn\u2019t matter if it\u2019s in the form of video, graphics, audio or writing. Technically all these formats are content. \u00a0However, that doesn\u2019t mean producing, or having content on hand, is going to get you the results you are after. In fact, you need to have a clear roadmap of where you\u2019re going. \u00a0And that is exactly where a content audit comes in. \u00a0In a previous article<\/a><\/strong>, we discussed the importance of a content audit but, what exactly is a content audit, and how should you go about auditing your content?<\/p>\n

What is a Content Audit? <\/strong><\/h2>\n

Your website is full of content – or we hope so at least! Now with that said, a content audit is a way of measuring your strengths and weaknesses when it comes to the content on your website.<\/p>\n

A content audit will be able to provide you with quantitative data regarding which content is performing well or not so well. You can then use this information to better plan your marketing strategy. \u00a0For example, if you have a website that is focused on healthy recipes, you would be able to identify which recipes are the most popular thanks to your content audit.<\/p>\n

Knowing that this is something your audience loves, you can focus on producing more of the same content which will help drive more traffic to your website. On the flip side, you will also be able to spot which content is performing poorly helping you understand what your audience dislikes. A copywriting course will help you develop content for your website. Find out more here<\/a><\/strong>.<\/p>\n

What Metrics Will Determine If Your Content is a Success or Not? <\/strong><\/h2>\n

At the end of the day, there is no correct answer. It all comes down to what you\u2019re trying to achieve with your content:<\/p>\n