{"id":1121,"date":"2018-09-26T07:47:14","date_gmt":"2018-09-26T07:47:14","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=1121"},"modified":"2022-09-05T19:23:52","modified_gmt":"2022-09-05T17:23:52","slug":"rank-on-the-first-page-of-google","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/seo-blog\/rank-on-the-first-page-of-google\/","title":{"rendered":"How to Rank on the First Page of Google"},"content":{"rendered":"
\"DSM<\/div><\/div>

It\u2019s a fact that approximately 80% of online, and more than 45% of offline, purchases all start with a search query. What is a search query you might wonder? Well, it\u2019s any form of an online search happening on a search engine like Google, Bing, or Yahoo, etc. So in a nutshell, it\u2019s when you \u201cGoogle\u201d something. Yes, it\u2019s scary to think that search engines have impacted customer behaviour in such a dramatic way over the last few years. That is why it\u2019s so essential to ensure your business can be found online. But the burning question usually is: \u201cHow does one rank on the first page of Google?\u201d<\/p>\n

Unfortunately the answer is not black and white. In fact, it\u2019s so complex that Google mentioned there are over 220 factors that their algorithm called Rank Brain takes into account when ranking a website on their search engine. \u00a0For the sake of preventing you from suffering from information overload, we thought it might be best to list some of the most important factors below which will help you rank on the first page of Google.<\/p>\n

Rank on the first page of Google<\/h2>\n

5 Major Ranking Factors That Have a Direct Impact on Your Google Rankings <\/strong><\/h2>\n
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  1. \n

    Domain Authority<\/h3>\n<\/li>\n<\/ol>\n

    Your domain age and authority play a huge role when it comes to your Google rankings. This is because thousands of websites get launched every single minute. Google sees domain authority as \u201ctrust\u201d. The higher your domain authority, the more Google \u201ctrusts\u201d your website. It\u2019s only natural that your domain authority will be low in the beginning because let\u2019s face it, no one really trusts the new guy.<\/p>\n

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    1. \n

      Backlinks<\/h3>\n<\/li>\n<\/ol>\n

      A link to someone else\u2019s website or a link pointing to your website is similar to a \u201cvote\u201d in Google\u2019s eyes. A backlink specifically is when another website is linking out to yours. When someone links out to your website, it\u2019s like they are \u201capproving\u201d the fact that your site is trustworthy. The same goes when you link to another website.<\/p>\n

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      1. \n

        Keywords<\/h3>\n<\/li>\n<\/ol>\n

        A keyword is a word that helps articulate what you are trying to rank for on Google. If you have a website for your business then it\u2019s essential that you clearly articulate your products and services on the site. This is not only beneficial in explaining to customers what your business has to offer but it can also help Google understand what your business and website is all about.<\/p>\n

        \"DSM<\/p>\n

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        1. \n

          Meta Tags and Titles<\/h3>\n<\/li>\n<\/ol>\n

          This is now where things might git a bit techie, however, bear with us. We will try and keep it as simple as possible.<\/p>\n

          Metadata, when it comes to search engines, refers to information that can help better explain your blog topic, posts or website. The most common metadata search engines require in order to get a better understanding of your site or post are meta titles and meta descriptions.<\/p>\n

          Meta Title <\/em><\/h4>\n

          When it comes to providing your website or blog post with a title, you need basically need two titles. You need to provide the actual title of the post. This is the title the reader will see. And then the title you are providing Google (the meta title) is the title that can help Google better understand what your post is all about. Google will use this to match it to a specific search query of a user.<\/p>\n

          Meta Description <\/em><\/h4>\n

          Similar to a meta title, a meta description is the overview of your post that you are providing Google. See it as a 160-character summary that sums up the post to provide Google with some extra information about the post.<\/p>\n

          Why is Metadata so Important?<\/em><\/h4>\n

          Metadata is crucial when it comes to ranking your website on search engines and getting to rank on the first page of Google. Without it search engines might not have a full understanding of what your blog or post is all about which means that it won\u2019t be able to match your website or post to a specific user\u2019s search query.<\/p>\n

          As the world of digital becomes increasingly crowded by the day so the need to optimise your website becomes more important. Search Engine Optimisation (SEO) and Web Analytics is not a luxury but an absolute necessity. (Want to know about why you need to define your target market for SEO purposes? Read our article<\/a> to find out.)<\/p>\n

          Contact the Digital School of Marketing<\/a><\/h2>\n

          Our information-filled Search Engine Optimisation (SEO) and Web Analytics Course<\/a> will you what it takes for your website to reach the number one spot on search engine results pages. If you have a passion for marketing, statistics and technical knowledge of websites then this course is definitely for you!<\/p>\n

          The Digital School of Marketing (DSM) brings together the best SEO minds in the business to bring you this comprehensive course. It runs over a three-month period. It ensures that you are ready to face the on-page, off-page and technical aspects of SEO and Web Analytics. After completing this course you will be well on your way to be able to enter the job market or increase your position as a comprehensive SEO and Web Analytics specialist. Follow this link<\/a> to read more.<\/p>\n

          \"DSM<\/a><\/p>\n<\/div><\/div><\/div><\/div>

          Enquire Today<\/span><\/a><\/div>
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