{"id":11197,"date":"2021-04-15T07:00:10","date_gmt":"2021-04-15T05:00:10","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=11197"},"modified":"2022-10-17T13:40:42","modified_gmt":"2022-10-17T11:40:42","slug":"do-you-know-how-search-engines-actually-work","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/seo-blog\/do-you-know-how-search-engines-actually-work\/","title":{"rendered":"Do You Know How Search Engines Actually Work?"},"content":{"rendered":"
\"DSM<\/div><\/div>

Ultimately, search engines are answer machines. They exist to discover, understand as well as organise the internet’s content. This is so that they are able to offer the most relevant results to the questions which searchers are asking.<\/p>\n

In order to display in search results, your content is required to first be visible to search engines. It’s questionably the most important piece of the SEO puzzle: If your website can’t be found, there’s no way you’ll ever show up in the SERPs<\/a> (Search Engine Results Page).<\/p>\n

The Search Engine Algorithm<\/strong><\/h2>\n

In order to discover, categorise as well as rank the billions of websites that make up the Internet, search engines use sophisticated algorithms that make decisions regarding the quality and relevancy of any page. It\u2019s a complicated process which involve significant amounts of data, all of which is required to be presented in a way which is hat\u2019s easy for end users to digest.<\/p>\n

Search engines parse all of this info by exploring numerous different ranking factors that are based on the user\u2019s query.\u00a0 This includes the following:<\/p>\n