{"id":11159,"date":"2021-04-09T07:10:23","date_gmt":"2021-04-09T05:10:23","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=11159"},"modified":"2025-01-18T11:39:58","modified_gmt":"2025-01-18T09:39:58","slug":"how-to-master-the-art-of-advertising","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-master-the-art-of-advertising\/","title":{"rendered":"How To Master The Art Of Advertising"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"700\" height=\"493\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/DSM_Infographics_Write-an-advertising-copy8-e1617891937746.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - advertising\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/DSM_Infographics_Write-an-advertising-copy8-e1617891937746.jpg 700w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/DSM_Infographics_Write-an-advertising-copy8-e1617891937746-600x423.jpg 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>While most of us have quite a good idea of what advertising looks like, frequently we struggle to nail down just what it means \u2014 and how to master it. From the printing press to pop-up ads, advertising has definitely shifted with the times. Despite this, though, the requirement for advertising hasn\u2019t changed, and neither have the techniques and best practices which make for quality advertising.<\/p>\n<h2><strong>How to Get To Grips With Advertising and Targeting on Instagram<\/strong><\/h2>\n<p>Once you get your head around advertising as well as targeting on Instagram, you\u2019ll certainly not look back. It\u2019s cost-effective and a fantastic way to increase brand awareness. The platform lets you get very specific about where and how you would like to target your <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-you-should-power-up-your-seo-with-audience-understanding\/\">audience<\/a>.<\/p>\n<p>Instagram has made it incredibly simple for brands in order to create ads. There are two main ways you are able to create them:<\/p>\n<ul>\n<li>Sponsoring your posts in the Instagram app, or<\/li>\n<li>Putting together new posts in Facebook Ads Manager.<\/li>\n<\/ul>\n<p>If you have a previously existing post which is getting high engagement rate, here\u2019s how to turn this easily into a promoted post. The post will then be boosted into the feeds of individuals who don\u2019t yet follow you. Putting together a new ad for Instagram is very similar to putting together a Facebook ad in Facebook Ads Manager.<\/p>\n<ol>\n<li>Choose Your Objective<\/li>\n<li>Choose Your Placement<\/li>\n<li>Set A Budget And Schedule<\/li>\n<\/ol>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/426990850?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Advertising On Facebook<\/strong><\/h2>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-brands-use-facebook-shops-as-a-showroom-but-not-as-a-conversion-platform\/\">Facebook<\/a> has such remarkable targeting capabilities, it\u2019s getting scary. After the essentials such as gender, age and location, you are able to dive deep into people\u2019s interests as well as life stages. For instance, you are able to target people in the market for a particular car make or model, or be appealing to parents of newborns, or target individuals at particular income levels, in addition to interests and lifestyles such as frequent travellers or readers of a specific magazine.<\/p>\n<p>Hone in on your audience by identifying as many demographics, socio-economic as well as lifestyle characteristics as you can. Make use of Facebook&#8217;s Lookalike Audience tool in order to find the top 1% that looks like your existing audience. In our experience, it can make a big difference in your targeting as Facebook evaluates tens or hundreds of characteristics and signals, which we humans simply cannot do.<\/p>\n<p>Equipped with a dense and dynamic history, advertising is an unbelievable tool to add into your marketing toolbox. The opportunities to advertise \u2013 as well as promote &#8211; your brand is infinite.<\/p>\n<p>To connect and engage with your audience in the best possible manner, speak your customer\u2019s language, appeal to their emotions and then tap into their desire to be a part of a community, put together a clear and authentic brand story in order to illustrate how your brand aligns with their values.<\/p>\n<p>By applying tried-and-true advertising practices, you\u2019ll be able to build a magnetic brand which attracts customers, establishes a following, and creates revenue.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>If you want to learn more about advertising, then you need to do our National Certificate Of Advertising. Follow this <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/national-certificate-of-advertising\/\">link<\/a> to read more.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/national-certificate-of-advertising\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11160 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Advertising-600x96.jpg\" alt=\"DSM Digital School of Marketing -Advertising\" width=\"600\" height=\"96\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Advertising-600x96.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Advertising-300x48.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Advertising-1024x164.jpg 1024w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Advertising-768x123.jpg 768w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Advertising-scaled.jpg 2048w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. 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