{"id":11073,"date":"2021-04-01T12:33:24","date_gmt":"2021-04-01T10:33:24","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=11073"},"modified":"2025-01-18T12:57:57","modified_gmt":"2025-01-18T10:57:57","slug":"how-to-perfect-your-brand-voice","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-perfect-your-brand-voice\/","title":{"rendered":"How To Perfect Your Brand Voice"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"454\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/shutterstock_703174231-e1617273184726.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - brand voice\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/shutterstock_703174231-e1617273184726.jpg 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/shutterstock_703174231-e1617273184726-600x401.jpg 600w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Your brand\u2019s voice is representative of your brand\u2019s personality. It is consistent and steady. This is particularly important in a sea of digital media messages where content often starts to look and feel the same. The best way in order to break through the noise and ensure that your audiences interpret the messages the way you intend them to be understood, is to develop and establish your brand\u2019s voice \u2014 then stick with it.<\/p>\n<p>If you\u2019re not careful, you could end up with a random assortment of voices \u2013 as well as tones &#8211; in the content which is produced across your marketing ecosystem that doesn\u2019t deliver a consistent picture of your brand, or even make use of the same language consistently. This erratic brand experience is more common as an organisation grows. It is often exacerbated as external entities &#8211; such as freelancers and agencies &#8211; are thrown into the brand\u2019s content-creation mix.<\/p>\n<h2><strong>Branding Is Not Just About Visual Elements <\/strong><\/h2>\n<p>In branding work, individuals often think about how a brand looks from a visual aspect, from fonts to colours to design styles. What is every so often overlooked is <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-brands-use-facebook-shops-as-a-showroom-but-not-as-a-conversion-platform\/\">brand<\/a> voice. With the incorporation of social media in marketing efforts, brand voice has become more essential than ever as a manner of standing out from the crowd of digital chatter.<\/p>\n<p>Even if you\u2019re not familiar with the term, you have likely faced it. The business who sells surf gear takes on the vocabulary and mindset of a surfer. The tween clothing company relaxes its language and makes use of common slang to connect to their target audience. While you are able to get away without having a distinctive brand voice, you can take your marketing much further once you\u2019ve established one.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/304087647?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Why Does A Brand Voice Matter?<\/strong><\/h2>\n<p>A brand voice, although, isn\u2019t about the establishment of a non-human voice. It\u2019s about being stable with the voice you are creating \u2013 setting yourself up as an easily identified and authoritative source for your area of expertise. In a similar fashion, a consistent brand voice and vocabulary are essential to implementing localised <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-is-user-generated-content\/\">content<\/a> and intelligent content strategies effectively.<\/p>\n<p>A brand voice helps the readers and audiences identify your brand no matter what, across all of your platforms. The tone of voice you use on your company website, social media and your content should be consistent and reflect your brand. You can think of your brand voice as a representation of your company.<\/p>\n<p>Now that you\u2019re armed with additional information about brand voice, it\u2019s time for you to go and create your own. No brand personality is too much as long as it\u2019s unique and fitting to your brand as well as your audience. And remember that your organisation\u2019s priorities may shift with changing times, so that brand voice document is always a work in progress.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>If you want to become a brand management champion, you need to do our Brand Management Course. For more information about this course and to register, please follow this <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-brand-management-course\/\">link<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-brand-management-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-762 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer07-600x96.jpg\" alt=\"DSM Digital School of Marketing brand management course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. 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