{"id":10990,"date":"2021-03-26T07:00:41","date_gmt":"2021-03-26T05:00:41","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=10990"},"modified":"2022-09-05T19:24:55","modified_gmt":"2022-09-05T17:24:55","slug":"how-to-get-seo-clients","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/seo-blog\/how-to-get-seo-clients\/","title":{"rendered":"How To Get SEO Clients?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"700\" height=\"478\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/03\/shutterstock_1719928009-e1616658107790.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - SEO\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/03\/shutterstock_1719928009-e1616658107790.jpg 700w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/03\/shutterstock_1719928009-e1616658107790-600x410.jpg 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Whether you&#8217;ve just elected to make some cash as an SEO consultant and searching for your very first SEO client or want to increase the SEO organisation you&#8217;ve been operating for quite a protracted period of time, firstly you are in for a lot of thorough strategic planning as to where to find your prospects as well as how to turn the SEO leads into paying local SEO clients. For SEO agencies and consultants that rank high on Google for related key phrases, the easiest way to convert clients is of course through inbound leads.<\/p>\n<h2><strong>Find Highly Qualified SEO Prospects Who Are in Your Industry<\/strong><\/h2>\n<p>First, let\u2019s explain what a \u201chighly qualified\u201d prospect is. Your perfect SEO client should be someone who has had some amount of success in organic search but is not so far the <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-stand-out-as-a-digital-transformation-leader\/\">leader<\/a> among their competitors.<\/p>\n<p>If they are by now at the top of search engine results pages (SERPs), then they probably don\u2019t need your assistance. Reaching out to them will be a futile effort. If they are not in the SERPs altogether for a number of different important keywords, they may not be willing to invest in an SEO strategy. You might spend numerous unbillable hours educating them about SEO before you even start to sell them on your agency.<\/p>\n<h2><strong>Make Sure That The Price Is Right<\/strong><\/h2>\n<p>Rate is key. Your pricing needs to be lie with client budget expectations as well as what\u2019s already on offer in your market. Ensure that your competitive research encompasses the options available to your ideal client in their local region, in their niche area of SEO (be it real estate, law firm SEO,<\/p>\n<p>Just as importantly, your services must be profitable in order to sustain your business. It sounds obvious, yet I often see people in forums and networking groups asking how to set their rates and what they should charge.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/267585089?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Start By Finding A Keyword In The Industry You Serve And Want To Target <\/strong><\/h2>\n<p>For example, an SEO agency which serves B2B <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-every-software-developer-should-add-marketing-fundamentals-to-their-skill-set\/\">software<\/a> organisations may choose the term \u201cdocument management software\u201d. You\u2019ll use this term to look for websites that are not at the top of SERPs but, with a little help from you, can get there.<\/p>\n<p>Then enter the term into Alexa\u2019s Keyword Share of Voice Tool. The term \u2018Share of Voice\u2019 (SOV) is the percentage of exposure which a brand gets for a specific keyword.<\/p>\n<p>When you enter the term into this tool, you will see the brands which have the highest SOV at the very top of the list. These websites likely don\u2019t need your services, as they are already performing well. But the websites which appear in the range of roughly number 10-30 on the list may be the perfect clients.<\/p>\n<p>Finally, browse through the list to find websites which could be ideal clients. These websites aren\u2019t already at the top, but they should show potential. They have a fighting chance of acquiring more SOV and traffic for the keyword if they invest in the effort. In order to get additional information and learn more about a website, view their Site Keywords and also note how much of their organic traffic is coming from those keywords.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Want to become an SEO expert? If you do then you need to do our SEO and Web Analytics Course. Follow this <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/seo-and-web-analytics-course\/\">link<\/a> to learn more.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/seo-and-web-analytics-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-758 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer03-600x96.jpg\" alt=\"DSM Digital School of Marketing SEO and Web Analytics course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/cImP9WWJVh4?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":10992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[264],"tags":[],"class_list":["post-10990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/10990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=10990"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/10990\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/10992"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=10990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=10990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=10990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}