{"id":10882,"date":"2021-03-15T07:00:48","date_gmt":"2021-03-15T05:00:48","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=10882"},"modified":"2022-09-05T19:24:54","modified_gmt":"2022-09-05T17:24:54","slug":"what-is-the-value-of-influencer-marketing","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/what-is-the-value-of-influencer-marketing\/","title":{"rendered":"What Is The Value Of Influencer Marketing? Find out more."},"content":{"rendered":"
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As social media influencers become more abundant, and their impact becomes more proven, brand dollars have flooded into the space. Brands are projected to spend up to $15 billion on influencer marketing by 2022.<\/p>\n

Partnering with social media influencers is already a familiar practice to many brands however the market is undergoing continuous change: Brands need to continually evolve their strategies accordingly.<\/p>\n

The influencer marketing space is quickly expanding as influencer types have flourished, with influencers filling every conceivable niche and sub-niche interest. Each of these types of influencers offer distinct benefits and trade-offs for brands.<\/p>\n

In addition to celebrities with massive followings like Kim Kardashian and Kylie Jenner, brands are increasingly tapping other key influencer types, including micro- and nano influencers, kidfluencers, gaming influencers, and virtual (computer-generated) influencers.<\/p>\n

What Exactly Is Influencer Marketing?<\/strong><\/h2>\n

At the basic level, influencer marketing<\/a> is a format of social media marketing which uses endorsements as well as product mentions from influencers. These people are individuals who have a dedicated social following and are viewed as experts within their specific niche.<\/p>\n

Influencer marketing works owing to the high amount of trust which social influencers have built up with their following. Recommendations from these influencers serve as a form of social proof for your brand\u2019s potential customers.<\/p>\n

\u00a0Influencer Marketing Generates Better Quality of Customers<\/strong><\/h2>\n

51% of marketers reported acquiring a better quality of customers from influencer marketing. This statistic is very important to note. It takes a substantial amount of time and resources in order to convert a lead into a customer. Influencer marketing assists with generating quality customers who are likely to be more loyal to brands<\/a>.<\/p>\n<\/div><\/div>