{"id":10862,"date":"2021-03-11T07:05:23","date_gmt":"2021-03-11T05:05:23","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=10862"},"modified":"2022-09-05T19:24:54","modified_gmt":"2022-09-05T17:24:54","slug":"what-will-web-analytics-show-you","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/seo-blog\/what-will-web-analytics-show-you\/","title":{"rendered":"What Will Web Analytics Show You?"},"content":{"rendered":"
\"DSM<\/div><\/div>

It\u2019s often said the Internet is more measurable as opposed to any other medium. However, trying to actually understand what\u2019s being measured and translate the various types of measurement into a coherent whole which could very well make your head spin.<\/p>\n

A lot of websites are fixated on what their Web analytics<\/a> packages \u2013 such as Google Analytics and Ominiture – tell them. They look at stats regarding:<\/p>\n

    \n
  • \u201cPage views,\u201d<\/li>\n
  • \u201cVisits\u201d, as well as<\/li>\n
  • \u201cUnique visitors\u201d.<\/li>\n<\/ul>\n

    They then measure their progress in terms of how much traffic increases over time. In addition, they may look at \u201cengagement\u201d stats such as \u201ctime on site\u201d and \u201cpage views per visit\u201d in order to glean how much people are enjoying the website after they come in for their visit.<\/p>\n

    A Vital Part Of A Marketing Plan<\/strong><\/h2>\n

    Web analytics are an absolutely vital part of any digital marketing<\/a> plan.\u00a0\u00a0 Analysing your website\u2019s traffic – and then finding ways to improve on it – is the name of the game. These analytics that are tracked give you the opportunity you to measure important information such as sales and conversions, clicks in addition to page views.\u00a0 You will be able to use web analytics applications in order to tailor your website\u2019s content in order to make it exceptionally more attractive to your visitors or the type of people who you want to visit your site.<\/p>\n

    Most organisations invest a lot of money into the design (or redesign) of their websites. The websites are usually expected in order to perform a significant business function which justifies their cost \u2014 and even their existence. Therefore, no website is complete until you\u2019ve included some sort of tracking code. Generally, these codes become integrated into the HTML pages right before launch.<\/p>\n<\/div><\/div>