{"id":10857,"date":"2021-03-11T07:00:53","date_gmt":"2021-03-11T05:00:53","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=10857"},"modified":"2022-09-05T19:24:54","modified_gmt":"2022-09-05T17:24:54","slug":"what-are-the-top-skills-that-seo-content-writers-need-to-succeed","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/seo-blog\/what-are-the-top-skills-that-seo-content-writers-need-to-succeed\/","title":{"rendered":"What Are The Top Skills That SEO Content Writers Need to Succeed?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"454\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/03\/shutterstock_1181652841-e1615278467124.png\" class=\"attachment-full size-full\" alt=\"DSM digital School of Marketing - content writers\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/03\/shutterstock_1181652841-e1615278467124.png 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/03\/shutterstock_1181652841-e1615278467124-600x401.png 600w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Being an SEO content writer comes with some fantastic perks. However, the job isn\u2019t always an easy one. In addition, there are a few areas of expertise that you need to have mastered in order to be successful other. These are in addition to just being a great writer. So, here are seven essential skillsets that any good content writer needs to have and continue to hone over their career.<\/p>\n<p>Every person in an SEO setting needs to bring some innate skill to the table. However, there is also expertise which is often learned best on the job. SEO content writers are well aware of this. If you would like to enter digital marketing as a content marketer, you might be surprised that strong writing skills are indeed necessary but not necessarily sufficient. There are a number of different core SEO concepts with which SEO content writers must be intimately familiar with if they intend to do their jobs well and also write content which ranks for their clients.<\/p>\n<p>In the world of SEO, content is most certainly king. Whether you\u2019re writing copy for web pages, blog posts or \u2013 alternatively &#8211; articles, content is a crucial element of SEO.\u00a0 If you make a living penning words, or you would like to, you owe it to yourself \u2014 and your clients \u2014 to gain a reasonable level of SEO literacy.<\/p>\n<h2><strong>The Ability To Master Various Writing Styles<\/strong><\/h2>\n<p>When an SEO <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-are-the-biggest-content-marketing-challenges\/\">content<\/a> writer joins an agency, chances are very good that this writer will be tasked with putting together content for all kinds of clients. Employees of digital marketing agencies know that this is true. The content itself is vastly different for each of the clients that they write for but what matters is the tone in which they write.<\/p>\n<p>Tone is something which readers can\u2019t exactly discern from the words themselves, but rather from the sound of the words when these are put together. A strong SEO content writer knows instinctively what kind of tone to use and also knows how to go about making use of that tone in a way that is engaging to readers.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/285237904?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Search Intent<\/strong><\/h2>\n<p>The SEO content writers who you employ in your digital marketing agency don\u2019t need to be SEO gurus to succeed in their roles. However, there is also a method to content writing which fits in perfectly with SEO as a whole. This is a good understanding of searcher intent.<\/p>\n<p>If SEO content writers want to be engaging in their work, it is necessary for them to have more than just professional writing skills. In order to be engaging, SEO content writers need to generate the content that online users actually want to read as opposed to simply tossing subjects at the wall to see what sticks.<\/p>\n<h3><strong><em>What Are The Various Types Of Search Intent?<\/em><\/strong><\/h3>\n<p>There are four main types of search intent that SEO content <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-do-copywriters-do\/\">writers<\/a> need to keep in mind when they put copy together:<\/p>\n<ol>\n<li>Informational \u2013 when individuals want to know things.<\/li>\n<li>Navigational \u2013 when individuals want to visit a specific website or web page.<\/li>\n<li>Transactional \u2013 when individuals want to buy things.<\/li>\n<li>Commercial investigation \u2013 when individuals research products that they are interested in buying.<\/li>\n<\/ol>\n<p>Writing for various search intents requires the content writer to apply different approaches. At the same time, each and every single piece of content must still be designed to lead readers toward buying the client\u2019s products or services. Then, in each item, the SEO content writer can link to a product of the client.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>If you are keen on discovering more about the art and science of copywriting then we recommend that you do our Copywriting Diploma. Read <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/national-diploma-of-copywriting-course\/\">more<\/a> here.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/national-diploma-of-copywriting-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10782 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/03\/Copy-Writing-600x96.jpg\" alt=\"DSM Digital School of Marketing -Copy Writing\" width=\"600\" height=\"96\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/03\/Copy-Writing-600x96.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/03\/Copy-Writing-300x48.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/03\/Copy-Writing-1024x164.jpg 1024w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/03\/Copy-Writing-768x123.jpg 768w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/03\/Copy-Writing-scaled.jpg 2048w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/fktaMpR8EO0?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":10860,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[264],"tags":[],"class_list":["post-10857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/10857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=10857"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/10857\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/10860"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=10857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=10857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=10857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}