{"id":10558,"date":"2021-02-05T08:28:56","date_gmt":"2021-02-05T06:28:56","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=10558"},"modified":"2022-09-14T09:59:40","modified_gmt":"2022-09-14T07:59:40","slug":"how-to-utilise-social-media-to-get-more-leads-find-out-more","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/how-to-utilise-social-media-to-get-more-leads-find-out-more\/","title":{"rendered":"How To Utilise Social Media To Get More Leads? Find out more."},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"479\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/02\/DSM_Infographics_SocialMedia38-e1612506484627.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - leads\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/02\/DSM_Infographics_SocialMedia38-e1612506484627.jpg 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/02\/DSM_Infographics_SocialMedia38-e1612506484627-600x423.jpg 600w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Today, around 55% of Internet users are on social media. As they utilise it on a daily basis they provide massive amounts of data to the platforms which is valuable for social media lead generation. The digital marketers can use it to target their audience directly.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-is-the-role-of-ai-and-social-media-marketers-in-a-b2b-marketing-campaign\/\">Social media<\/a> lead generation is part and parcel of every digital marketer\u2019s strategy\u2014whether they know it or not. For digital marketers who are ready to move beyond merely brand awareness and engagement, social media lead generation is a great next step. Collecting leads via social media will assist you with finding people who are interested in your organisation. More importantly, these leads will assist you with keeping in touch with potential customers\u2014whether it\u2019s to make a special offer or share news.<\/p>\n<p>With 75% of business-to-business (B2B) buyers and 84% of C-level\/Vice President (VP) executives incorporating social media as a fundamental part of their decision-making process, social media channels are becoming essential in terms of building relationships with prospects as well as customers throughout every single stage of the customer life cycle.<\/p>\n<h2><strong>What Is A Social Media Lead?<\/strong><\/h2>\n<p>A lead is any type of information that someone shares which you can use to follow up with them. This information includes:<\/p>\n<ul>\n<li>Names,<\/li>\n<li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-create-a-lucrative-email-marketing-strategy\/\">Email<\/a> addresses,<\/li>\n<li>Occupations,<\/li>\n<li>Employers, or<\/li>\n<li>Any other information which a social media user shares with you.<\/li>\n<\/ul>\n<p>Social media lead generation is any activity undertaken on social channels in order to collect new leads.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/286146079?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Why Do Companies Employ Social Media Lead Generation?<\/strong><\/h2>\n<p>Companies which employ lead generation strategies on social media are able to reach better results throughout the funnel:<\/p>\n<ul>\n<li>Building brand awareness and generating conversions,<\/li>\n<li>Achieving better sales productivity,<\/li>\n<li>Producing higher revenue growth, as well as<\/li>\n<li>Creating a feeling of community for advocates and followers.<\/li>\n<\/ul>\n<p>According to a recent study that was conducted by LinkedIn Pulse, B2B buyers who feel that they have a \u201chigh brand connection\u201d with certain companies are 60% more likely to consider, purchase \u2013 as well as even pay a premium for &#8211; products and services from them as opposed to companies with which they feel a \u201clow brand connection\u201d.<\/p>\n<h2><strong>What Is The Best Social Media Channel For Generating Leads?<\/strong><\/h2>\n<p>The simple answer to this is that the best platform for generating leads is the platform which your customers use. That said, most people agree that Facebook is the best platform for social media lead generation.<\/p>\n<p>Why? For starters:<\/p>\n<ul>\n<li>More than 2.45 billion people utilise Facebook every single This makes it the social media platform with the largest population.<\/li>\n<li>In addition, Facebook also offers some of the most intuitive tools to collect leads on its platform.<\/li>\n<\/ul>\n<p>This doesn\u2019t mean that digital marketers should feel forced to use Facebook or rule out other social media sites. For instance, according to LinkedIn 89% of B2B marketers go to LinkedIn for lead generation. These marketers feel that LinkedIn generates more than twice as many leads than other social channels.<\/p>\n<p>Before beginning a social media lead campaign, ensure that you are familiar with the demographics of the various platforms. If they align themselves with your target market, it\u2019s most probably a good fit.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>If you want to become a social media marketing guru then you need to sign up for our Social Media Marketing Course. Find out more <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\">here<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-761 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer06-600x96.jpg\" alt=\"DSM Digital School of Marketing Social media marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. 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