{"id":10191,"date":"2021-01-05T07:00:44","date_gmt":"2021-01-05T05:00:44","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=10191"},"modified":"2022-09-05T19:24:48","modified_gmt":"2022-09-05T17:24:48","slug":"why-is-trust-important-in-an-organisation","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/sales-blog\/why-is-trust-important-in-an-organisation\/","title":{"rendered":"Why Is Trust Important In An Organisation?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"575\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/01\/shutterstock_152693306-e1609753843111.png\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - trust\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/01\/shutterstock_152693306-e1609753843111.png 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/01\/shutterstock_152693306-e1609753843111-600x507.png 600w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Trust is the belief as well as confidence in the integrity, reliability and fairness of a person or organisation. Trust is an essential human value. Trust is the lubrication which makes sure that teams are kept functional when conflict arises. It is difficult to obtain and, if abused, is harder to salvage. If trust is destroyed, people will be asked to, or choose to, leave the organisation.<\/p>\n<h2><strong>What Behaviours Destroy Trust?<\/strong><\/h2>\n<ul>\n<li>Competition between workers<\/li>\n<li>Lack of follow-through<\/li>\n<li>Not walking the talk<\/li>\n<li>Falsifying information<\/li>\n<li>Withholding praise<\/li>\n<li>Inconsistency and lack of predictability<\/li>\n<\/ul>\n<p>Trust leads to more trust; distrust breeds more distrust. If you are wanting to gain your team\u2019s <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/four-tried-and-trusted-advertising-principles-read-this-article\/\">trust<\/a> you have to show that you trust and respect them. Team leaders should keep this in mind with every decision they make.<\/p>\n<h2><strong>What Are The Different Dimensions Of Trust? <\/strong><\/h2>\n<ul>\n<li>Integrity<\/li>\n<li>Competence<\/li>\n<li>Consistency<\/li>\n<li>Loyalty<\/li>\n<li>Openness<\/li>\n<\/ul>\n<p>When making decisions in and for a team, a team leader should do the following:<\/p>\n<ul>\n<li>Act from a position of integrity so that everyone benefits.<\/li>\n<li>Be open and transparent. If certain sensitive information cannot be revealed, tell the members. Do not lie to them.<\/li>\n<li>Seek the best interests of the team.<\/li>\n<\/ul>\n<h2><strong>Communicate Effectively<\/strong><\/h2>\n<ul>\n<li>Keep team members informed by explaining decisions and policies.<\/li>\n<li>Provide constant and accurate feedback.<\/li>\n<li>Be honest and open about problems and your own limitations.<\/li>\n<\/ul>\n<h2><strong>Be Supportive<\/strong><\/h2>\n<ul>\n<li>Be available and approachable.<\/li>\n<li>Encourage and support team members\u2019 ideas.<\/li>\n<li>Show that you are available and<\/li>\n<\/ul>\n<p>approachable if they have any problems or need support or advice and that team members\u2019 suggestions are considered in decision-making.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/309084722?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Be Respectful<\/strong><\/h2>\n<p>Delegate with authority, always be fair and consistent, listen to your team members\u2019 ideas and suggestions, be respectful of their differences, background and opinions<\/p>\n<h2><strong>Be Fair<\/strong><\/h2>\n<ul>\n<li>Give credit where it is due.<\/li>\n<li>Be objective as well as impartial in performance evaluations and feedback.<\/li>\n<li>Be generous with your praise.<\/li>\n<li>Be fair in the decisions you make.<\/li>\n<\/ul>\n<h2><strong>Be Predictable<\/strong><\/h2>\n<p>Be consistent in the way you interact with members and in your daily supervision. Keep your promises and your commitments.<\/p>\n<h2><strong>Demonstrate Personal Competence<\/strong><\/h2>\n<p>Develop the admiration and respect of team members by demonstrating technical and professional ability and good business sense. By being a role model you are setting a positive example for the rest of the team.<\/p>\n<h2><strong>Be Honest<\/strong><\/h2>\n<p>It is important that both you and your team understand the difference between \u201cyes\u201d and \u201dno\u201d.\u00a0 When you\u2019re saying \u201cyes\u201d and you really mean \u201cno\u201d, you lose personal power. When you say what you mean, and do what you say, you will be regarded as trustworthy.<\/p>\n<p>Being trustworthy is an essential quality of a sales manager. This is because if the people in your team don\u2019t trust that you\u2019re doing the best that you can to develop strategies that will generate sales in the business they won\u2019t follow you.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Learn more about developing trust and everything else there is to know about sales management in our Sales Management Course. Follow this <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/sales-management-course\/\">link<\/a> to read more.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/sales-management-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10192 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/01\/Sales-management-600x96.jpg\" alt=\"DSM Digital School of Marketing - Sales management\" width=\"600\" height=\"96\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/01\/Sales-management-600x96.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/01\/Sales-management-300x48.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/01\/Sales-management-1024x164.jpg 1024w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/01\/Sales-management-768x123.jpg 768w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/01\/Sales-management.jpg 1250w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. 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