{"id":10035,"date":"2020-12-13T07:00:29","date_gmt":"2020-12-13T05:00:29","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=10035"},"modified":"2022-09-05T19:24:47","modified_gmt":"2022-09-05T17:24:47","slug":"which-digital-marketing-channels-will-suit-your-company","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/which-digital-marketing-channels-will-suit-your-company\/","title":{"rendered":"Which Digital Marketing Channels Will Suit Your Company?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"454\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/12\/shutterstock_1100043575-e1607594572923.png\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing- digital marketing channels\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/12\/shutterstock_1100043575-e1607594572923.png 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/12\/shutterstock_1100043575-e1607594572923-600x401.png 600w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>With technologies like connected mobile devices, people are more engaged in the marketing environment than ever before in history. We spend hours each week scrolling our social media feeds, coming across at least 4 or 5 \u201csponsored\u201d posts every time we do. These pay-per-click ads are easily available to any business with the gumption and marketing budget and can lead to serious lead acquisition.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-is-social-media-marketing-roi\/\">Social media marketing<\/a> is just one example. Let\u2019s have a look at why digital marketing is a good idea for any business, key questions an organisation should ask itself before starting digital marketing campaigns, and three effective business marketing channels to leverage in 2021:<\/p>\n<h2><strong>Why Digital Marketing?<\/strong><\/h2>\n<p>We\u2019re all engaging more and more on digital platforms like social media, forums, instant messaging groups, streaming services, news websites, etc. Where traditional marketing involved getting in front of people with posters, billboards, and flyers \u2013 digital marketing does this on the internet. It provides a constant online presence for a business, is cost-effective when compared to traditional marketing, and offers results almost instantly \u2013 as well as platforms to condense and assess data for marketing improvement.<\/p>\n<h2><strong>Questions To Answer Before Marketing:<\/strong><\/h2>\n<p>Before pushing the green button on your first <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-every-software-developer-should-add-marketing-fundamentals-to-their-skill-set\/\">marketing<\/a> project, you\u2019ll need to ask yourself a bunch of questions. In answering them, you\u2019ll have a better understanding of who you are, what you hope to achieve, and where you see yourself going as an organisation:<\/p>\n<ul>\n<li>What (who) is your brand?<\/li>\n<li>What are your business goals?<\/li>\n<li>What are your marketing goals?<\/li>\n<li>Who is your target audience?<\/li>\n<li>Where is your target audience?<\/li>\n<li>What is your marketing budget?<\/li>\n<li>How do you offer value?<\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/267555934?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Effective Business Marketing Channels To Leverage In 2021<\/strong><\/h2>\n<ol>\n<li>\n<h3><strong>Social Media Marketing<br \/>\n<\/strong><\/h3>\n<p>73% of marketers believe that their social media marketing efforts for their clients have been \u201csomewhat\u201d or \u201cvery\u201d effective. Businesses shouldn\u2019t go out and set up profiles on every social media platform available. Rather, think about your target audience as well as where they\u2019d likely hang out on the social side of the internet.<\/p>\n<p>Millennials love their Facebook and Twitter, while Gen Z gravitates towards the likes of Instagram, TikTok, and Snapchat. Post regularly, asking your followers to comment, which increases your post engagement, and be always ready to answer followers\u2019 questions as soon as possible after they\u2019ve asked them. If this sounds like fun, social media marketing might just be for your business.<\/p>\n<p>&nbsp;<\/li>\n<li>\n<h3><strong>Email Marketing<br \/>\n<\/strong><\/h3>\n<p>Modern business is about building partnerships further than the business\/client one. Maintaining a relationship with clients after they have done business with you keeps the brand in their mind\u2019s eye, which could lead to repeat business down the line and for years to come. The best part? It offers some of the biggest ROI in the marketing sector.<\/p>\n<p>A LYFE Marketing study found that return on investment on email marketing campaigns can reach as much as 3800%. No, that\u2019s not a typo. For every $1 the sample group spent on email marketing, they reaped an average of $38 in returns. A small percentage of organisations surveyed (around 20%) were enjoying returns of up to $70 for every $1 spent.<\/p>\n<p>&nbsp;<\/li>\n<li>\n<h3><strong>Content Marketing<br \/>\n<\/strong><\/h3>\n<p>Content has to be the lifeblood of all marketing, which is why more and more businesses are investing in the creation and dissemination of high-quality content into the marketplace. Unlike pay-per-click marketing, content marketing yields results over the long term. These are blog articles, infographics, presentations, and other items of digital content that add value to clients\u2019 lives.<\/p>\n<p>The same LYFE Marketing study concluded that content marketing is able to generate three times the leads for 62% of the spend when compared to traditional marketing. Instead of merely directing internet users to a product and then to the cart page, content marketing aims to nurture a long-term relationship with value-add and mutual benefit.<\/p>\n<p>&nbsp;<\/li>\n<\/ol>\n<p>Ascertaining the digital marketing channels most suited for a business requires a bit of research, a bit of introspection, and a bit of risk-taking. Don\u2019t be fooled; however, digital marketing is most certainly a business must-have moving into 2021 and beyond.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Enhance your skills for the next normal, with an accredited, comprehensive <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">Digital Marketing course<\/a> from DSM!<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-759 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer04-600x96.jpg\" alt=\"DSM Digital School of Marketing Digital Marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/ZyCXRkYzAXQ?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":10036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[262],"tags":[],"class_list":["post-10035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/10035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=10035"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/10035\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/10036"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=10035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=10035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=10035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}