{"id":10002,"date":"2020-12-08T07:05:56","date_gmt":"2020-12-08T05:05:56","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=10002"},"modified":"2025-09-23T10:51:59","modified_gmt":"2025-09-23T08:51:59","slug":"why-is-digital-transformation-not-only-about-technology","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/why-is-digital-transformation-not-only-about-technology\/","title":{"rendered":"Why Is Digital Transformation Not Only About Technology?"},"content":{"rendered":"
\"Digital<\/div><\/div>

It seems to be a slight contradiction, to claim that digital transformation has very little to do with technological improvements within the organisation. Don\u2019t get us wrong, digitalisation cannot take place without technology, but technology on its own will not lead to successful and effective digital transformation. This article takes a look at three critical changes that must take place OTHER than the introduction of new technologies for effective digital transformation, and three solid pointers for facilitating a winning digital transformation strategy in your organisation:<\/p>\n

It\u2019s About Shifting Mindsets<\/strong><\/h2>\n

You can pimp out the technological<\/a> aspects of your business until you\u2019re blue in the face. Still, it won\u2019t mean anything for digital transformation if your staff \u2013 those who will be required to use the technology \u2013 don\u2019t embrace it entirely. This can only happen through thorough education, where the organisation as a whole is one the same page in terms of why transformation is necessary, what the benefits are for all, and how their adoption of digitalisation will improve the business.<\/p>\n

\u00a0<\/strong>It\u2019s About Better Leadership<\/strong><\/h2>\n

Staff will drive digital transformation through adoption on the ground level, but they will look to organisational leaders for insight and guidance. For this reason, leaders must recognise the benefits of embracing digital in business \u2013 and set a good example for employees. Digital business practices are driven by technology, but people are the driving force behind the transformation. Motivated, inspired workers \u2013 who see how easy digital adoption can be \u2013 will ensure an organisation\u2019s digital transformation success.<\/p>\n<\/div><\/div>

\"Benifits<\/div><\/div>
<\/div>

It\u2019s About Shifting Behaviours<\/strong><\/h2>\n

Digital transformation touches each and every area of a business<\/a>, especially when it comes to day-to-day activities. A technological framework to support digital transformation is only going to reach its full potential if all in the business adapt their behaviours to embrace it. It\u2019s as simple as voice recording Monday morning meetings and making the recordings available to staff on a local business network, or letting select staff work from home and patch into meetings virtually.<\/p>\n

Tips For Successful Digital Transformation<\/strong><\/h2>\n